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Topic: Advertising

Apple features Apple Pay Cash with new YouTube ads

01/23/2019, 04:01 pm

Apple on Wednesday released a trio of videos to its YouTube channel, hoping to hook more people on the idea of using Apple Pay Cash.

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Apple is financially exploiting wireless carriers in South Korea, says antitrust watchdog

01/21/2019, 09:01 am

Apple is taking advantage of South Korean carriers by collecting money for ads, the country's Fair Trade Commission said during a hearing on the iPhone maker's business practices.

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2018 iPad Pro getting push from new Apple promotional page

01/14/2019, 01:01 pm

In an unusual marketing ploy, Apple has premiered a mobile-only website selling the 2018 iPad Pro, boiling its advantages down to four main points.

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Huawei punishes staff with pay cuts for marketing tweet sent via iPhone

01/04/2019, 09:01 am

Chinese smartphone giant Huawei has issued harsh punishments to two of its staff in the aftermath of New Year's Day marketing tweet sent out with the label "via Twitter for iPhone."

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Apple Watch 'Close Your Rings' page revamped with stories from athletes & others

01/02/2019, 02:01 pm

Perhaps looking to attract new iPhone owners in the aftermath of Christmas, Apple this week updated its "Close Your Rings" marketing page for the Apple Watch, featuring four more stories of how people use the Activity app.

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Apple's latest ad uses human 'flood' to sell iPhone XR colors

12/28/2018, 09:12 am

Apple on Friday released a new video spot promoting the iPhone XR, once again concentrating on the chassis colors buyers can choose from.

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iPhone saves woman's life after shipwreck near Japan

12/17/2018, 09:12 am

A woman's iPhone was instrumental in summoning rescue, after a chartered boat capsized off the coast of Japan dumping her and her friends in the ocean.

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Class action suit alleges Apple lies to customers over size & resolution of iPhone X, XS & XS Max

12/14/2018, 03:12 pm

A class action lawsuit launched on Friday accuses Apple of making fraudulent marketing claims about both the size and pixel count of its OLED iPhone displays, claiming the company literally cuts corners.

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Apple commercials claim three spots in Adweek 'Best Ads of 2018' rankings

12/13/2018, 03:12 pm

Trade publication Adweek has published its annual list of the 25 best ads across all media, handing out three spots to TV commercials for Apple.

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Apple shares 'Real Stories' videos of people saved by Apple Watch

12/06/2018, 02:12 pm

The Apple Watch can, and does, save lives. Apple has shared a pair of stories about how it has done so on YouTube.

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Apple shares mini documentary on Japan's 'decotora' shot entirely on iPhone XS

11/30/2018, 03:11 pm

Apple on Friday released a new short film in its "Shot on iPhone" marketing campaign, "Lady Misaki," about Japan's decotora -- a tradition of elaborately decorated trucks driving real cargo.

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Apple's 2018 'Share Your Gifts' holiday ad goes for animated charm, selling creativity

11/20/2018, 03:11 pm

Apple on Tuesday released its annual holiday ad, designed more to manufacture an emotional attachment with the Apple brand than sell any specific product.

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New iPad Pro ad hammers home Apple's ongoing laptop replacement theme

11/19/2018, 04:11 pm

Apple on Monday released a new ad on YouTube, "5 Reasons iPad Pro can be your next computer," once again trying to sell people on the idea that the tablet can replace a laptop workflow.

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Apple showcases bokeh-enhanced Portrait photos shot with iPhone XS

10/24/2018, 01:10 pm

Apple on Wednesday took the unusual step of officially announcing a series of photos shot using the Portrait mode on the iPhone XS, specifically calling attention to the Depth Control feature which lets people adjust simulated depth-of-field after a photo has been taken.

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Apple again touts size in new 'Growth Spurt' ad for iPhone XS Max

09/28/2018, 05:09 pm

Apple on Friday debuted a new ad for the iPhone XS Max, "Growth Spurt," once again dwelling on the theme of size in marketing the XS line's flagship.

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Apple's Tim Cook peppers Twitter with shared photos shot on iPhone XS

09/24/2018, 10:09 am

As part of a weekend blitz to help promote the launch of the iPhone XS, Apple CEO Tim Cook took to Twitter to share images shot by three different photographers.

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Apple Watch Series 4 'Better You' ad zeroes in on fitness

09/21/2018, 01:09 pm

To mark the launch of the Apple Watch Series 4, Apple on Friday uploaded a new ad to its Canadian YouTube channel, "Better You."

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iPhone XS & Apple Watch Series 4 celebrated by Apple with photos, 3D minisite

09/21/2018, 09:09 am

Amping publicity for the iPhone XS and Apple Watch Series 4, Apple took to the Web on Friday with photos of launch events in several cities, as well as a unique mobile site featuring 3D models of the iPhone XS and XS Max.

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Apple focuses on size with 'Illusion' ad for iPhone XS & XS Max

09/15/2018, 04:09 pm

Apple on Saturday uploaded the first TV-length ad for the iPhone XS and XS Max to YouTube, dubbed "Illusion."

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Apple focuses on ease of use in "Just text them the money" Apple Pay ad

08/07/2018, 06:08 pm

Apple on Tuesday uploaded a new Apple Pay-centric ad to its official YouTube channel, showing a conversation between two people squabbling over who gets to pay for dinner.

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