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Topic: Advertising

New Samsung ad takes shot at Apple over iPhone X notch, battery throttling controversy

05/17/2018, 10:05 am

Going on the offensive, Samsung has released a new commercial targeting Apple's recent admission that it throttles iPhones with chemically depleted batteries.

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More Google DoubleClick ads coming to Apple News content

05/15/2018, 11:05 am

Following a brief testing period, Apple has given the green light to all publishers wanting to use Google DoubleClick ads in Apple News articles.

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Latest iPhone X ad 'studio in your pocket' touts Portrait Lighting

05/14/2018, 03:05 pm

The latest in a long series of ads touting Portrait Lighting, the new 30-second spot creates the illusion of an iPhone X making a professional photography studio available.

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Apple wins ADC award for 'Barbers' iPhone 7 Plus ad, named Brand of the Year

05/08/2018, 11:05 pm

Apple added to a growing stash of ad industry accolades this week with an award from the Art Directors Club of New York, which bestowed its ADC Black Cube for Best of Show on a commercial touting Portrait Mode on iPhone 7 Plus.

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Apple targets Android switchers with two new iPhone ads

04/23/2018, 04:04 pm

The two ads continue Apple's recent "Switch to iPhone" campaign, which specifically urges non-iOS users to defect to Apple from the competition

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Verne Troyer, star of Apple's Powerbook commercials, dies aged 49

04/23/2018, 11:04 am

Best known for his role as Mini-Me in the "Austin Powers" movie franchise, as well as starring in a memorable Apple commercial in 2003, Verne Troyer passed away on Saturday at the age of 49.

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Siri on Apple HomePods being triggered by ad for NBA on TNT

04/20/2018, 09:04 am

Advertisers are beginning to target the wakeword for Apple's Siri assistant in the same way they've previously gone after Amazon Alexa and Google Assistant users, anecdotes suggest.

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Apple's latest iPhone X ads focus on Apple Pay, Face ID

04/03/2018, 09:04 pm

Apple continued its iPhone X advertising push on Tuesday with a series of short commercials emphasizing ease of use when it comes to authenticating Apple Pay purchases with Face ID.

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Apple's newest iPhone X ad hypes Face ID & Apple Pay

03/22/2018, 04:03 pm

Apple's latest lifestyle ad for the iPhone X, "Fly Market," once again concentrates on the device's TrueDepth camera, in this case its usefulness with Face ID and Apple Pay.

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Apple pulls back curtain for rare, exhilarating look at Spike Jonze HomePod ad production

03/22/2018, 02:03 pm

The production of "Welcome Home," Apple's recent HomePod commercial directed by Spike Jonze and starring musician and dancer FKA twigs, is available, showing reliance on practical effects, more than CGI.

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Apple becoming more open about product placements in TV shows

03/21/2018, 01:03 pm

While Apple has long wedged products like iPhones and Macs into TV shows as a form of marketing, the company appears to be taking a more open stance about it, a report suggested on Wednesday.

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Apple shares six short films created using 'powerful' iMac Pro [u]

03/14/2018, 05:03 pm

Looking to market the iMac Pro as "the most powerful Mac ever," Apple has published six short films made using the desktop as the primary tool.

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Apple tops list of most 'intimate' brands among millennials

03/09/2018, 09:03 am

Apple has claimed the top spot among millennials in a survey designed to discover the most "intimate" brands, according to marketing firm MBLM.

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Apple shares HomePod ad directed by Spike Jonze, starring FKA twigs

03/06/2018, 12:03 am

In its latest advertising push for HomePod, Apple on Monday shared a new ad directed by acclaimed music video and film director Spike Jonze, and starring English performer FKA twigs, who uses the speaker to unwind after a hard day's work.

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Apple's Cook uses photos from India's Holi festival to promote iPhone X

03/02/2018, 02:03 pm

To promote the rear camera on the iPhone X, Apple CEO Tim Cook took to Twitter on Friday to share three photos from the Indian festival of Holi.

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Apple adds video iPhone tutorials on telephoto shooting & framing

02/27/2018, 04:02 pm

Apple on Tuesday added two brief video tutorials covering photography on the iPhone, teaching some of the very basics of shooting.

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New Apple 'Switch to iPhone' ads promote support & environmental footprint

02/26/2018, 04:02 pm

Apple on Monday debuted four new "Switch to iPhone" ads, as well as another brief how-to guide for the smartphone.

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Apple Australia airs four wedding-themed 'First Dance' ads for iPhone X

02/25/2018, 01:02 pm

Apple this weekend premiered four new "Shot on iPhone" ads for the iPhone X in Australia, all themed around first dances at weddings.

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New 'Close Your Rings' minisite encourages using Apple Watch Activity app

02/16/2018, 02:02 pm

Apple has created a new website, "Close Your Rings," explaining how the Apple Watch's Activity app works and some of the ways people can reach its "Move," "Exercise," and "Stand" goals.

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Apple blames misdirected Search Ad reports on 'processing error,' makes corrective changes

02/07/2018, 02:02 pm

A mistake in which Search Ads Basic reports were sent to the wrong developers was linked to a "processing error," and safeguards have been put in place to prevent a repeat incident, Apple said this week.

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