Get the Lowest Prices anywhere on Macs, iPads and Apple Watches: Apple Price Guides updated February 18th
 

Topic: Advertising

New 'Close Your Rings' minisite encourages using Apple Watch Activity app

02/16/2018, 02:02 pm

Apple has created a new website, "Close Your Rings," explaining how the Apple Watch's Activity app works and some of the ways people can reach its "Move," "Exercise," and "Stand" goals.

9 comments

Apple blames misdirected Search Ad reports on 'processing error,' makes corrective changes

02/07/2018, 02:02 pm

A mistake in which Search Ads Basic reports were sent to the wrong developers was linked to a "processing error," and safeguards have been put in place to prevent a repeat incident, Apple said this week.

1 comments

Apple error sends Search Ads Basic advertising reports to wrong developers

02/06/2018, 11:02 am

An issue with the way Apple provides reports to iPhone and iPad app developers about advertising and installation rates has been uncovered, with a number of app developers claiming to receive reports for apps belonging to other developers instead of their own creations.

13 comments

Apple Macintosh logo by Andy Warhol goes up for auction, valued up to $30K

01/18/2018, 12:01 pm

A rare piece of art history is now up for sale in the form of an Apple Macintosh logo painted and signed by pop artist Andy Warhol.

6 comments

Apple's new iPad Pro ads tout augmented reality & mobile notetaking

01/13/2018, 08:01 pm

Apple on Saturday released a pair of video ads for the iPad Pro, concentrating on some of the possibilities brought with September's iOS 11.

38 comments

Apple shines 'A New Light' on iPhone X's Portrait Lighting in fresh spot

01/12/2018, 05:01 pm

"Studio-quality portraits without the studio," Apple again promises in a new camera-focused iPhone X ad pushed to YouTube on Friday.

6 comments

Ad firms losing 'hundreds of millions' after Apple clamps down on Safari tracking

01/09/2018, 04:01 pm

Online advertising businesses are reportedly losing out on "hundreds of millions of dollars" because of Apple's Intelligent Tracking Prevention (ITP), introduced to Safari last year.

67 comments

Apple's latest iPhone X ads concentrate on Face ID & Portrait Lighting

12/11/2017, 04:12 pm

Apple on Monday debuted three new 15-second video spots for the $999 iPhone X, once again looking to lure in shoppers during the critical holiday season.

3 comments

Apple introduces install-based Search Ads Basic tier for App Store developers

12/05/2017, 04:12 pm

Apple on Tuesday launched a new advertising option to the App Store, Search Ads Basic, which both changes how developers pay and simplifies the sign-up process.

1 comments

Apple's new iPhone X ads tout animoji karaoke & Face ID

11/27/2017, 04:11 pm

Apple on Monday released four new commercials for the iPhone X, all of them concentrating on the device's TrueDepth camera.

14 comments

Apple premieres new promo video, '8 things to love about iPhone 8'

09/22/2017, 04:09 pm

Apple on Friday released a new video ad, "8 things to love about iPhone 8," looking to hook viewers on its latest smartphone, shipping today.

10 comments

Ad industry complains Apple Safari update is 'unilateral and heavy-handed' against tracking

09/14/2017, 04:09 pm

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple's Safari browser, claiming that a new feature -- "Intelligent Tracking Prevention" -- will hurt both them and the public.

117 comments

Apple joins Instagram to push 'Shot on iPhone' marketing campaign

08/07/2017, 10:08 am

Apple on Monday created an official account on Facebook's Instagram, leveraging it for a long-running campaign promoting the iPhone's camera technology.

0 comments

Apple airs two new 'Rock X Siri' ads based on 'Dominate the Day' short

08/04/2017, 02:08 pm

Apple on Friday released two new iPhone 7 ads, once again tied into its "Rock X Siri: Dominate the Day" short.

1 comments

Apple ad explains origins of company's forestry program

07/27/2017, 05:07 pm

A new Apple ad posted to YouTube on Thursday focuses on the company's worldwide effort to preserve and manage forestland, itself part of a wider goal to achieve a net-zero impact on the world's supply of virgin fiber.

7 comments

Apple advertising exec details transparency, pivot to Search Ads, more in interview

07/25/2017, 11:07 pm

Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company's switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal metrics and discussed the future of app advertising.

3 comments

Latest Apple Music ad uses motorcycles, patriotism & country star Brantley Gilbert

07/25/2017, 02:07 pm

Apple's latest promotional video for Apple Music -- now online -- takes a different tack from some other recent spots by featuring country singer Brantley Gilbert.

4 comments

Apple email campaign encourages trade-in upgrades to iPhone 7 ahead of 'iPhone 8'

06/29/2017, 01:06 pm

A new email marketing campaign from Apple is nudging owners of other smartphones -- and older iPhones -- to trade them in towards an iPhone 7, just months from when the "iPhone 7s," "7s Plus" and "8" are likely to be announced.

5 comments

Apple News publishers get access to reader demographics, third-party ads

06/21/2017, 04:06 pm

Apple on Wednesday announced a collection of Apple News changes that directly impact publishers, including quick access to reader demographics and more advertising options, particularly support for third-party ads.

5 comments

Apple shows off Memories feature in new iPhone 7 'The Archives' ad and tutorial video

06/20/2017, 04:06 pm

Apple has continued the "practically magic" advertising campaign for the iPhone 7 on Tuesday with a new ad spot called "The Archives," which emphasizes the Memories feature in Photos.

2 comments