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Topic: Advertising

Apple focuses on ease of use in "Just text them the money" Apple Pay ad

08/07/2018, 06:08 pm

Apple on Tuesday uploaded a new Apple Pay-centric ad to its official YouTube channel, showing a conversation between two people squabbling over who gets to pay for dinner.

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Samsung continues anti-iPhone X crusade with three new videos

07/26/2018, 01:07 pm

Samsung has extended the ad campaign slamming the iPhone X that it began earlier in July, and has released a trio of new videos that take aim at the iPhone X's notch, storage, and app presentation.

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Samsung continues attacking iPhone and Apple Stores in ad campaign

07/20/2018, 11:07 am

Samsung is continuing to attack the iPhone in its "Ingenious" ad campaign, introducing three more videos ridiculing Apple over the iPhone's removal of the headphone jack, not including a fast-charging adapter in the box, and its photographic abilities.

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New Samsung ad attacks iPhone X download speed, ignores performance benchmarks

07/17/2018, 11:07 pm

Samsung's latest ad attacking the iPhone compares the download speeds of iPhone X to that of the Galaxy S9 while at the same time poking fun at Apple Store employees.

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Apple to supply iPhones, training for Disney '#DreamBigPrincess' videos shot by women

07/09/2018, 05:07 pm

Displaying the two companies' close ties, Apple will play a crucial role in a Disney PR campaign intended to rehabilitate the latter's role models for young girls.

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Apple's new ads sell 2018 iPad as fix for everyday problems

07/09/2018, 09:07 am

Apple on Monday debuted four new video ads for the 9.7-inch iPad, looking to brand the tablet as a solution to common problems.

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Apple takes home Cannes Lions award for 'Today at Apple' retail events

06/20/2018, 03:06 pm

Apple on Wednesday won the "Brand Experience and Activation" Grand Prix at Cannes Lions, a largely ad- and marketing-themed festival, for the "Today at Apple" program at its retail stores.

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HomePod ad directed by Spike Jonze wins industry award

06/14/2018, 09:06 pm

Apple's innovative advertisements continue to rack up industry accolades, as the company's HomePod short film, directed by Spike Jonze, this week claimed top honors at the Association of Independent Commercial Producers Show.

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Apple floats new App Store ad network concept to Snapchat, Pinterest & others

06/01/2018, 02:06 pm

Apple is pushing to expand its digital advertising business by increasing the size of its advertising network, a report claims, with the iPhone producer said to have been in discussions with a few major app companies about a possible deal to provide advertising to their apps.

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New Samsung ad takes shot at Apple over iPhone X notch, battery throttling controversy

05/17/2018, 10:05 am

Going on the offensive, Samsung has released a new commercial targeting Apple's recent admission that it throttles iPhones with chemically depleted batteries.

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More Google DoubleClick ads coming to Apple News content

05/15/2018, 11:05 am

Following a brief testing period, Apple has given the green light to all publishers wanting to use Google DoubleClick ads in Apple News articles.

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Latest iPhone X ad 'studio in your pocket' touts Portrait Lighting

05/14/2018, 03:05 pm

The latest in a long series of ads touting Portrait Lighting, the new 30-second spot creates the illusion of an iPhone X making a professional photography studio available.

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Apple wins ADC award for 'Barbers' iPhone 7 Plus ad, named Brand of the Year

05/08/2018, 11:05 pm

Apple added to a growing stash of ad industry accolades this week with an award from the Art Directors Club of New York, which bestowed its ADC Black Cube for Best of Show on a commercial touting Portrait Mode on iPhone 7 Plus.

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Apple targets Android switchers with two new iPhone ads

04/23/2018, 04:04 pm

The two ads continue Apple's recent "Switch to iPhone" campaign, which specifically urges non-iOS users to defect to Apple from the competition

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Verne Troyer, star of Apple's Powerbook commercials, dies aged 49

04/23/2018, 11:04 am

Best known for his role as Mini-Me in the "Austin Powers" movie franchise, as well as starring in a memorable Apple commercial in 2003, Verne Troyer passed away on Saturday at the age of 49.

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Siri on Apple HomePods being triggered by ad for NBA on TNT

04/20/2018, 09:04 am

Advertisers are beginning to target the wakeword for Apple's Siri assistant in the same way they've previously gone after Amazon Alexa and Google Assistant users, anecdotes suggest.

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Apple's latest iPhone X ads focus on Apple Pay, Face ID

04/03/2018, 09:04 pm

Apple continued its iPhone X advertising push on Tuesday with a series of short commercials emphasizing ease of use when it comes to authenticating Apple Pay purchases with Face ID.

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Apple's newest iPhone X ad hypes Face ID & Apple Pay

03/22/2018, 04:03 pm

Apple's latest lifestyle ad for the iPhone X, "Fly Market," once again concentrates on the device's TrueDepth camera, in this case its usefulness with Face ID and Apple Pay.

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Apple pulls back curtain for rare, exhilarating look at Spike Jonze HomePod ad production

03/22/2018, 02:03 pm

The production of "Welcome Home," Apple's recent HomePod commercial directed by Spike Jonze and starring musician and dancer FKA twigs, is available, showing reliance on practical effects, more than CGI.

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Apple becoming more open about product placements in TV shows

03/21/2018, 01:03 pm

While Apple has long wedged products like iPhones and Macs into TV shows as a form of marketing, the company appears to be taking a more open stance about it, a report suggested on Wednesday.

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