Apple updates SKAdNetwork API that allows for private ad campaigns
Alongside iPadOS 16.1, iOS 16.1, and macOS Ventura, Apple has updated its ad network API for advertisers that promises to measure ad campaigns while maintaining user privacy.
Alongside iPadOS 16.1, iOS 16.1, and macOS Ventura, Apple has updated its ad network API for advertisers that promises to measure ad campaigns while maintaining user privacy.
Apple will be bringing more ads to the App Store on Tuesday in almost all territories, including ad placements within the Today tab.
The new Apple Watch Ultra ad highlights not just durability, but also the one of the most extreme adventures mankind has ever undertaken.
As Facebook saw its share of advertising revenues drop to 28% of the market after the launch of App Tracking Transparency in iOS 14, Apple's own ad share rose to 15%.
There's the perception that Apple as a company has a hard-line stance against advertising, and complaints have sprung up that its ad ventures are hypocritical. However, the truth is more complicated than that.
Apple's move to increase advertising it serves to its users could result in Apple Maps showing ads as early as 2023.
Users of iPhone apps such as Maps and Podcasts could potentially see more advertising in the future, with a report claiming it is planning to step up its ad business considerably.
Before Apple's privacy feud with Facebook, the two companies reportedly discussed "revenue-sharing agreements" such as an ad-free, subscription-based version of the social media platform.
Apple's nascent advertising business is in a good place to take advantage of the booming mobile advertising market, though the opportunity is limited because of its privacy focus, JP Morgan says.
Firefox has started to roll out Total Cookie Protection, a browser feature that competes with Safari's privacy systems by restricting how cookies are used and cutting down cross-site tracking.
US senators are proposing legislation that would break up the advertising side of big tech firms such as Google, and will also affect Apple's growing ad business.
Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.
Podcast advertising revenue could grow to more than $2 billion in 2022, and potentially cross the $4 billion threshold by 2024, according to new estimates.
Apple's Eddy Cue is reportedly working to shake up the company's lucrative Services business in order to focus more on streaming and advertising.
Apple has released a new report that analyzes the impact of App Tracking Transparency on the mobile advertising industry — and defends against accusations that it boosts its own ad business.
A bold advertising campaign for a refurbished electronics retailer has promoted itself to Apple's customers, by taking advantage of AirDrop to show videos on iPhones located in Apple Stores.
Ad industry experts are concerned about the future expansion of Apple's privacy features on iPhone, including the recently released Private Relay and Hide My Email.
Apple's introduction of App Tracking Transparency rocked the digital ad industry, but the decision to implement the program was less an attack on tech rivals and more an attempt to fix a problem Apple itself introduced.
A new campaign for Beats Fit Pro has launched, with the wireless earbuds promoted in videos featuring Naomi Osaka, Vince Staples, Kaia Gerber, and Quen Blackwell.
Apple's privacy push has cost social media companies dearly, with advertising revenue for Facebook, Twitter, Snap, and YouTube down almost $10 billion in the second half of 2021 due to iOS' App Tracking Transparency feature.
{{ summary }}