Right on schedule, Apple's iPhone 8, iPhone 8 Plus, Apple Watch Series 3 and Apple TV 4K all went up for preorder on Friday at 12:01 a.m. Pacific, through the company's dedicated Apple Store app for iOS and online storefront.

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As promised, Apple on Thursday began rolling out 4K HDR movies on its iTunes Store, content that customers will be able to stream using the company's new Apple TV 4K set-top box come next week.

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As it does every year, Apple on Thursday took its online storefront offline at around 5:50 p.m. Pacific in preparation of an onslaught of expected traffic, as preorders for iPhone 8, Apple Watch Series 3 and Apple TV 4K open tomorrow morning.

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Apple will launch an upgraded version of its Apple TV set-top box later this month with support for 4K HDR streams. Before you buy, check out all the specific in this video.

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The new Apple TV 4K is getting faster network connectivity with the addition of a Gigabit Ethernet port, but the company has also removed the USB-C port previously used for troubleshooting and screenshot capture.

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Apple has unveiled a 4K upgrade to its Apple TV streaming set-top box, giving users the ability to watch the high-resolution content through the device, and to update their existing iTunes HD movie library to 4K for free.

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Among other changes, the fifth-generation Apple TV will come with an updated Siri Remote including haptic feedback, the latest iOS 11 GM leak suggests.

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Amazon appears to be on the cusp of announcing a pair of new streaming devices, with both capable of 4K resolution at 60 frames per second.

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Apple's new streaming set-top will be called the "Apple TV 4K," and come with a six-core A10X Fusion processor and 3 gigabytes of RAM, according to the latest information gleaned from the iOS 11 GM. [Updated with clarification on cores]

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The iOS 11 GM leak continues to yield details about upcoming Apple products, with a Saturday discovery revealing 4K streaming requirements and resolution standards for an as-yet-unreleased Apple TV model.

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This Tuesday, the first-ever event at the Steve Jobs Theater at Apple Park in Cupertino will celebrate the 10th anniversary of Apple's iconic iPhone. It's expected to be headlined by a new OLED model known as the iPhone X, but that's not all the company has in store. AppleInsider gives you a complete rundown of what to expect.

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After a 2015 expiration of the last deal for the James Bond 007 film franchise, a new report claims that Apple, Amazon, and Warner Bros. are sparring over production rights for future films.

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Apple on Tuesday issued an update to its Apple Events tvOS app with assets teasing the upcoming Sept. 12 media event, at which the company is expected to unveil a trio of new iPhones, an LTE Apple Watch and next-generation Apple TV with 4K capabilities.

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After just a few days in the wild, Apple has updated one beta to beta 10, with only tvOS 11 seeing a very minor increment in revision.

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The National Academy of Television Arts & Sciences on Tuesday handed Emmy awards out to a number of technology companies for achievements in media-related fields, with Apple taking one home for its work on Siri for Apple TV.

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While an Apple TV app for Amazon Prime Video isn't news, a report is now claiming that the app may not see a rumored September launch.

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Apple is expected to release its next-generation tvOS 11 operating system this fall alongside a rumored Apple TV device capable of 4K resolutions and HDR color reproduction. Get up to date on the latest feature additions and improvements coming to Apple's set-top streamer in this video.

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Apple at an upcoming special event next month intends to release a refreshed Apple TV model with upgraded internals capable of pumping out 4K video, according to a report on Thursday.

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Competitors to the Apple TV are continuing to outpace Apple's streaming set-top box, a consumer research report claims, with the proportion of U.S. households owning and using an Apple TV shrinking while Roku increases its strong lead.

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As expected, a native Apple TV app has launched for Walmart's Vudu streaming service, allowing for streaming of over 100,000 titles, with 4,000 of them free and ad-supported.

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