Get the Lowest Prices anywhere on Macs, iPads and Apple Watches: Apple Price Guides updated June 28th
 

Topic: AR

Apple's 120Hz ProMotion iPad Pro display hints at even better AR and VR support in future devices

06/19/2017, 12:06 pm

Apple has a long history of introducing groundbreaking technology in one device, only to gradually carry it over to the rest of its product lineup in the ensuing years. With that in mind, the newly released iPad Pro with 120Hz ProMotion display could hint at the future of Apple's portable devices -- particularly as the company pushes into augmented reality and virtual reality.

12 comments

Ikea's plans for ARKit revealed, virtual shopping tool will launch in fall with iOS 11

06/19/2017, 12:06 pm

Briefly teased at the WWDC keynote, flat-pack furniture company Ikea has officially declared that it is working on a ARKit catalog for the iPhone that will launch at some point in late 2017.

13 comments

Apple's Tim Cook talks HomePod, AR, personal legacy & more in new interview excerpt

06/15/2017, 09:06 am

In an interview excerpt published on Thursday, Apple CEO Tim Cook commented on a variety of topics, including how much time he spends thinking about what people will say about his legacy at Apple.

7 comments

Apple's 'iPhone 8' predicted to revive iPhone growth despite later October ship date

06/13/2017, 09:06 am

Apple will announce its flagship OLED iPhone in September, but ship it in October -- still potentially achieving impressive sales, according to an analyst memo obtained by AppleInsider.

16 comments

Apple may use Micro LED in wearables 'as soon as 2018'

06/07/2017, 05:06 pm

Apple may adopt Micro LED displays for wearables like the Apple Watch as soon as next year, according to a report.

14 comments

ARKit augmented reality tools in iOS 11 will make iPhone, iPad world's largest AR platform

06/05/2017, 03:06 pm

Making good on the previous promise that Apple would be taking an interest in augmented reality in the future, Apple Vice President Craig Federighi announced ARKit, a developer toolset that it will make available to nearly istantaneously make the iPhone and iPad the largest AR platform in the world.

9 comments

Apple's shotgun update to Mac Pro trademark adds reference to augmented reality

04/27/2017, 11:04 am

A recent update to an Apple trademark page for the Mac Pro has added added the term "augmented reality displays" -- but the addition means very little regarding Apple's future plans, with the tactic having used before to cover every eventuality.

3 comments

Apple hires NASA AR/VR expert Jeff Norris to work on future products

04/24/2017, 08:04 pm

Apple has reportedly hired Dr. Jeff Norris, an augmented and virtual reality specialist who founded the Mission Operations Innovation Office at NASA's Jet Propulsion Laboratory, to be part of a special projects team working to bring augmented reality to the masses.

4 comments

Leaked safety document may hint at future Apple technology such as AR glasses

04/20/2017, 04:04 pm

An report from an Apple Environment Health and Safety contractor -- said to have accidentally leaked to hundreds of Apple staff -- may point to rumored augmented reality glasses, or some other new eye-related technology.

17 comments

Apple investigating AR solution capable of moving, removing objects in real time

04/20/2017, 04:04 am

The U.S. Patent and Trademark Office on Thursday published an Apple patent application detailing a method of inserting virtual objects into a real environment, and relocating or removing real objects from the same, using advanced hardware and complex algorithms.

6 comments

Facebook reveals full Apple Music integration in Messenger, AR initiative at F8 conference

04/18/2017, 04:04 pm

At Tuesday's keynote speech for Facebook's F8 developer's conference, Facebook announced full Apple Music integration with Messenger is coming soon, plus an assortment of technologies and developer programs intended to boost augmented reality adoption for all users of the social media platform's apps.

2 comments

Samsung Galaxy S8 fires first salvo against Apple's 'iPhone 8' with 'Infinity' display, AR & more

03/29/2017, 12:03 pm

Samsung on Wednesday confirmed a multitude of rumors by announcing its new flagship smartphone, the Galaxy S8 -- a device with an OLED "Infinity" display and no physical home button, much like Apple's rumored "iPhone 8."

95 comments

Apple 'stepping up' development of augmented reality glasses, moving towards consumer device - report

03/27/2017, 09:03 am

Apple is reportedly "stepping up its efforts" in developing augmented reality glasses, allocating more resources to the project with the aim of shifting it from research into a consumer product.

24 comments

Apple's augmented reality team includes vets from Dolby, Oculus & more - report

03/20/2017, 09:03 am

Although Apple's rumored augmented reality glasses may be a distant prospect, a report said on Monday, Apple is making AR technology a priority and has assembled a high-profile team for the effort.

13 comments

'iPhone 8' could herald start of Apple's augmented reality ambitions

03/17/2017, 02:03 pm

Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.

12 comments

Concept imagines Apple's 'iPhone 8' with Siri-based augmented reality

03/14/2017, 09:03 am

A new set of concept renders for Apple's "iPhone 8" -- sometimes known as the "iPhone X" or "iPhone Edition" -- envisions the device making use of augmented reality technology to let Siri and widgets connect with the outside world.

31 comments

Calling augmented reality 'the next major innovation from Apple,' UBS raises price target to $151

02/28/2017, 10:02 am

Expectations are growing that augmented reality could play a key role in Apple's "iPhone 8" and beyond, prompting investment firm UBS to increase its price target for shares of the company on Tuesday.

13 comments

3D laser scanner possibly destined for Apple's 'iPhone 8' expected to add facial recognition, future AR use

02/15/2017, 02:02 pm

The 3D laser scanning module that may make an appearance on the "iPhone 8" raises a number of questions, and a new report attempts to shed some light on the subject, including what model of iPhone it might appear on this year.

13 comments

Tim Cook says AR is a 'big idea,' likens tech to smartphone

02/10/2017, 07:02 pm

Apple CEO Tim Cook continues to drop hints about the company's ambitions to enter the augmented reality space, most recently saying the technology is "for everyone," much like the now ubiquitous smartphone.

37 comments

VR evangelist doubles down on rumor that Apple AR headset is inbound, moves date up to 2017

02/06/2017, 08:02 am

Augmented and virtual reality herald Robert Scoble has amplified his predictions about an Apple partnership with Carl Zeiss on a pair of smart glasses, and is predicting an announcement of the technology possibly as early as the middle of 2017.

20 comments