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Topic: AR

Apple's augmented reality team includes vets from Dolby, Oculus & more - report

03/20/2017, 09:03 am

Although Apple's rumored augmented reality glasses may be a distant prospect, a report said on Monday, Apple is making AR technology a priority and has assembled a high-profile team for the effort.

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'iPhone 8' could herald start of Apple's augmented reality ambitions

03/17/2017, 02:03 pm

Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.

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Concept imagines Apple's 'iPhone 8' with Siri-based augmented reality

03/14/2017, 09:03 am

A new set of concept renders for Apple's "iPhone 8" -- sometimes known as the "iPhone X" or "iPhone Edition" -- envisions the device making use of augmented reality technology to let Siri and widgets connect with the outside world.

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Calling augmented reality 'the next major innovation from Apple,' UBS raises price target to $151

02/28/2017, 10:02 am

Expectations are growing that augmented reality could play a key role in Apple's "iPhone 8" and beyond, prompting investment firm UBS to increase its price target for shares of the company on Tuesday.

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3D laser scanner possibly destined for Apple's 'iPhone 8' expected to add facial recognition, future AR use

02/15/2017, 02:02 pm

The 3D laser scanning module that may make an appearance on the "iPhone 8" raises a number of questions, and a new report attempts to shed some light on the subject, including what model of iPhone it might appear on this year.

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Tim Cook says AR is a 'big idea,' likens tech to smartphone

02/10/2017, 07:02 pm

Apple CEO Tim Cook continues to drop hints about the company's ambitions to enter the augmented reality space, most recently saying the technology is "for everyone," much like the now ubiquitous smartphone.

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Apple patents detail augmented reality device with advanced object recognition, POI labeling

01/31/2017, 05:01 am

Apple on Tuesday was granted a pair of patents that together describe a mobile augmented reality system capable of detecting its surroundings and displaying generated virtual information to users in real time.

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Rumor: Apple working with Carl Zeiss on AR glasses to debut in 2018

01/09/2017, 05:01 pm

Rumors of Apple's intent to enter the augmented reality hardware space gained traction on Monday, as a report from AR/VR evangelist Robert Scoble claims the company is partnering with optics manufacturer Carl Zeiss on a pair of lightweight glasses.

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As Apple shows interest in AR/VR, PlayStation VR's strong start suggests price beats performance

11/29/2016, 10:11 am

The latest --and more affordable -- high-profile entrant into the emerging virtual reality space, PlayStation VR, is off to a successful start, suggesting consumers are more interested in advanced VR technology if it's available in a simple and economical product.

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Apple to reportedly integrate AR features into Camera app

11/16/2016, 08:11 pm

Adding to rumors of Apple's augmented reality ambitions, a report on Wednesday claims the company is working to bring unspecified AR features to its first-party camera app on iPhone.

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Valve developer claims macOS SteamVR release coming in the next few months

11/16/2016, 02:11 pm

Reiterated by a report on Wednesday, an executive for Valve's Steam digital delivery platform has declared that preliminary versions of the company's VR platform will be available for macOS and Linux very soon.

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Microsoft reveals VR & AR-focused Windows 10 'Creator's Update,' expected in early 2017

10/26/2016, 10:10 am

Microsoft is making a big push into augmented reality and virtual reality with its newly announced Windows 10 Creator's Update, and bringing tools for creation of the new media natively to Windows 10.

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Apple testing AR-based car navigation and self-driving software with virtual reality rigs - report

10/25/2016, 03:10 pm

A fresh report about Apple's automotive ambitions claims that the company is continuing its shift away from building a whole car, and is instead developing software for self-driving vehicles, with recent hires being funneled into the effort.

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