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Topic: ARKit

Apple marketing chief discusses 'unbelievable' response to ARKit, HomePod, more in interview

06/29/2017, 07:06 pm

Apple vice president of worldwide iPod, iPhone, and iOS product marketing Greg Joswiak says developer response to the company's new ARKit tools is "unbelievable," suggesting consumers will have plenty of augmented reality app to browse through when iOS 11 launches this fall.

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Apple buys German eye tracking firm SensoMotoric Instruments

06/26/2017, 04:06 pm

Apple has entered into an agreement to purchase German company SensoMotoric Instruments -- a company noted for hardware and software for eye tracking sensors, useful for augmented reality.

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Apple's 120Hz ProMotion iPad Pro display hints at even better AR and VR support in future devices

06/19/2017, 12:06 pm

Apple has a long history of introducing groundbreaking technology in one device, only to gradually carry it over to the rest of its product lineup in the ensuing years. With that in mind, the newly released iPad Pro with 120Hz ProMotion display could hint at the future of Apple's portable devices -- particularly as the company pushes into augmented reality and virtual reality.

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Apple's Tim Cook talks HomePod, AR, personal legacy & more in new interview excerpt

06/15/2017, 09:06 am

In an interview excerpt published on Thursday, Apple CEO Tim Cook commented on a variety of topics, including how much time he spends thinking about what people will say about his legacy at Apple.

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Apple's 'iPhone 8' predicted to revive iPhone growth despite later October ship date

06/13/2017, 09:06 am

Apple will announce its flagship OLED iPhone in September, but ship it in October -- still potentially achieving impressive sales, according to an analyst memo obtained by AppleInsider.

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ARKit processor limitations cuts compatibility to iPhone 6s, iPad Pro and newer

06/07/2017, 03:06 pm

A line has been drawn through the iOS 11-compatible devices in ARKit, with only hardware with the A9 or A10 family processors able to use the augmented reality software.

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Tim Cook talks HomePod's philosophy, ARKit's potential market impact

06/06/2017, 04:06 pm

Apple Chief Executive Tim Cook this week answered questions surrounding the the reasoning behind ARKit and the new HomePod announced during the WWDC keynote, calling the new speaker a "breakthrough" and Apple's ARKit's impact "profound."

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ARKit augmented reality tools in iOS 11 will make iPhone, iPad world's largest AR platform

06/05/2017, 03:06 pm

Making good on the previous promise that Apple would be taking an interest in augmented reality in the future, Apple Vice President Craig Federighi announced ARKit, a developer toolset that it will make available to nearly istantaneously make the iPhone and iPad the largest AR platform in the world.

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