DirecTV to become standalone company after AT&T, TPG Capital ink deal
AT&T has reached a deal with TPG Capital that will see struggling satellite TV provider DirecTV become its own standalone company.
AT&T has reached a deal with TPG Capital that will see struggling satellite TV provider DirecTV become its own standalone company.
DirecTV Now, AT&T's internet TV service, is officially rebranding as "AT&T TV Now" later this summer in what's promised to be a smooth transition.
AT&T is making major changes to the pricing of DirecTV Now, with the streaming television service going up in price by $10 per month for new and existing customers starting in April, while at the same time cutting down the number of available packages for new customers.
Beginning on Thursday, AT&T will include a free HBO subscription as a perk of its high-cost Unlimited Plus plan, intensifying recent competition among U.S. cellular carriers.
AT&T on Tuesday announced new loyalty rewards for existing DirecTV customers, offering 12 free months of HBO service to "Go Big" and "Gotta Have It" subscribers, or $5 off the bill of lower tier plans.
Speaking at a telecommunications and media conference, CBS chairman and CEO Les Moonves hinted that DirecTV Now will be able to add his network's programming to the slate, eventually.
Wednesday saw the launch of AT&T's DirecTV Now internet TV service, but the first day of operation was allegedly anything but smooth.
In a bid to draw subscribers to its new DirecTV Now over-the-top internet streaming service, announced on Monday, AT&T is giving away Apple TV and Fire TV Stick hardware with certain pre-paid monthly packages.
A fifth TV provider, AT&T's DirecTV, has quietly appeared as an option for people trying single sign-on support in the iOS 10.2 or tvOS 10.1 betas.
Briefly available AT&T customer support documents not only shed some light on channels that will be available on the internet-streaming DirecTV Now video service, but also show that the telecom giant will give either an Apple TV or a Fire TV stick as a digital receiver to customers signing up for the service.
AT&T is briefly resurrecting the concept of an unlimited data plan for its smartphone customers, but with the catch that subscribers must also have DirecTV or U-verse TV, and pay a high monthly fee.
{{ summary }}