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Topic: General

Apple reportedly acquires digital marketing firm DataTiger

02/14/2019, 05:02 pm

According to recent regulatory filings, Apple has acquired U.K.-based digital marketing firm DataTiger in a move that could bolster the tech giant's already prodigious marketing apparatus.

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Amazon bailing on $2.5 billion NYC headquarters after coming under fire from lawmakers

02/14/2019, 12:02 pm

Under pressure from citizens and lawmakers, Amazon has pulled the plug on a large facility in New York City and is walking away from billions in incentives.

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Disney boots Apple off top US spot in 2019 'Brand Intimacy' study

02/14/2019, 12:02 pm

Entertainment megacorporation Disney has, for the first time, replaced Apple at the top of MBLM's annual "Brand Intimacy" study in the U.S., gauging the emotional attachments manufactured by brands.

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Director of Apple's '1984' & 'Think Different' campaigns retires from Apple's ad partner

02/14/2019, 09:02 am

Lee Clow, the founder of Apple's main ad partner TBWA\Media Arts Lab, is retiring after spending a large part of his career working on Apple's most iconic campaigns including Think Different, Mac vs PC, and the 1984 Super Bowl commercial.

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US Army wants Steve Jobs-like iPhone-style design process for next-generation rifles

02/14/2019, 07:02 am

The U.S. Army has compared the production of future weaponry to Apple's creation of the iPhone as it searches for a contractor to design and produce next-generation rifles, with the hope the next gun created for the military will produce a similar level of revolution to "small arms."

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Grocer Kroger launches QR code-based payment service, snubs Apple Pay

02/13/2019, 09:02 pm

Grocery chain Kroger Co. rolled out a first-party mobile payments solution on Wednesday as it continues to rebuff third-party solutions like Apple's Apple Pay.

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Apple signed 'many' publishers for subscription service at 50 percent revenue split, report says

02/13/2019, 07:02 pm

According to a report on Wednesday, Apple has signed a number of publications to an upcoming subscription news service despite what at first blush appears to be an exorbitant 50 percent revenue split.

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Apple to require two-factor authentication for developer accounts

02/13/2019, 06:02 pm

In a bid to secure developer accounts from nefarious actors, Apple on Wednesday said all app makers will be required to use the company's two-factor authentication protocol to protect their Apple IDs.

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Apple's self-driving vehicles disengage for safety more frequently by design

02/13/2019, 03:02 pm

The California Department of Motor Vehicles has released a letter it received from Apple concerning the "Project Titan" self-driving vehicle project's disengagement rates, with the letter advising how Apple is collecting data on incidents where a driver takes over for the automated driving system, and why the number is so high.

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Tim Cook named as member of the American Workforce Policy Advisory Board

02/13/2019, 12:02 pm

Apple CEO Tim Cook has been named as one of the 25 members of the American Workforce Policy Advisory Board, a group that aims to create a strategy to make workers in the United States cope better with the current and impending challenges of 21st century employment.

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Apple changes British & Australian Siri voices on HomePod

02/13/2019, 11:02 am

Apple has stealthily updated Siri's British and Australian voices on the HomePod, apparently seeking to make them clearer and more natural-sounding.

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Humanity is killing itself with fat, and we're going to show you how the Apple Watch can save you

02/13/2019, 07:02 am

Apple's attempts to make its users more aware of their health over the years has introduced many new products and services, all with the goal of getting users in shape, but considering the sedentary way many people live their lives, especially those who work from home, maybe the heavy-handed push to get fitter is warranted.

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Poor customer service is tarnishing Apple's image in India

02/13/2019, 01:02 am

A report on Tuesday illustrates Apple's struggle to offer high quality after-sales service to customers in India, a product for which the company is known globally but is unable to provide due to strict retail laws in the country.

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Apple rumored to launch subscription News at March 25 event, 'AirPods 2' and new iPad mini not expected

02/12/2019, 05:02 pm

Apple is planning to hold a March 25 press event at the Steve Jobs Theater, located at Apple Park in Cupertino, a report claimed on Tuesday.

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Publishers balk at Apple's news subscription proposal over revenue split, access to subscriber data

02/12/2019, 03:02 pm

Publishers are objecting to plans by Apple to offer a subscription news service, according to a report, with the revenue distribution between Apple and the publishers themselves seemingly the sticking point preventing the rumored service from taking off.

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Apple may have been paid $9.5B by Google in 2018 to stay default Safari search option

02/12/2019, 02:02 pm

Google may have paid Apple close to $9.5 billion in 2018 to remain the default search engine in Safari, Goldman Sachs analysts said in an investor memo this week.

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WWDC 2019 likely a lock for June 3 to June 7 in San Jose

02/12/2019, 10:02 am

Though unconfirmed, this year's Worldwide Developers Conference will almost certainly be held between June 3 and June 7 at the McEnery Convention Center in San Jose, Calif.

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Apple-designed inter-car communications could make 'Project Titan' safer

02/12/2019, 09:02 am

Apple's "Project Titan" self-driving vehicle project could be made safer by allowing vehicles to communicate with each other, the company suggests, with knowledge of the position and range of other cars on the road able to help both the automated driving system and drivers themselves enhance their situational awareness while in transit.

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Tim Cook optimistic on favorable outcome for Apple in US & China trade talks

02/12/2019, 07:02 am

Trade talks between the United States and China could have a favorable outcome, Apple CEO Tim Cook believes, expressing optimism that the two countries could arrive at an agreement that has the potential to ease tensions that are affecting Apple's sales in the valuable market.

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Apple names first head of marketing for augmented reality

02/11/2019, 09:02 pm

Apple veteran Frank Casanova was recently named senior director of worldwide product marketing for augmented reality, the company's first such position related to the burgeoning AR field.

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