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Topic: iAd

Apple debuts programatic iAd buys on iTunes Radio, 'Customer Match' demographic targeting

03/19/2015, 07:03 pm

Apple on Thursday officially started accepting programatic, or automated, iAd buys for iTunes Radio and rolled out a new user targeting feature called Customer Match.

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Apple to reportedly bolster iAd user targeting with phone numbers and emails

03/05/2015, 05:03 pm

According to a report on Thursday, Apple's iAd division is looking to reinvigorate sales, and will soon allow third-party agencies to provide demographic targeting information to advertisers, including matching of phone numbers, emails and other data.

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Apple partners with Miami-based marketing firm to push iAds in Latin America

01/14/2015, 09:01 am

Apple continues to work behind the scenes to grow its struggling iAd platform, with its latest efforts focused on improving the service in Latin America.

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Apple officially begins selling automated iAds in bid to boost mobile advertising business

11/21/2014, 12:11 pm

Apple and a series of partners officially announced on Friday that the iAd network is now accepting "programmatic" mobile advertisement purchases, in a change that brings Apple in-line with other ad services.

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Apple to offer automated iAds, catching up with rival mobile advertisers

11/19/2014, 10:11 am

Apple's continuously evolving iAds network is expected to soon begin offering automated, "programmatic" advertising for the first time, offering a feature that has become popular on rival networks.

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Apple makes iAd available in 70 more countries, now active in 95 regions

10/28/2014, 07:10 pm

Apple on Tuesday announced to developers that it has extended iAd support to an additional 70 countries, with the advertising network now in 95 countries around the world.

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Apple planning to bring Apple Pay support to iAd with new buy buttons - report

10/22/2014, 12:10 pm

Tap-to-buy quick purchasing buttons with support for Apple Pay may be coming to Apple's iAd mobile advertising network as soon as this fall, according to a new report.

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Apple rolls out full-screen interstitial and pre-roll video iAds, expands to Russia and Switzerland

08/26/2014, 05:08 pm

In a notice to developers on Tuesday, Apple announced availability of new iAd options including pre-roll video and full-screen interstitial banner ads for iOS apps, as well as support for Russia and Switzerland.

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Apple planning locally targeted ads for iTunes Radio, iAd promotion of iTunes - report

05/30/2014, 01:05 pm

Apple's mobile advertising efforts are expected to increase this year, when the company is reportedly planning to have locally targeted ads air on iTunes Radio, and will also begin promoting iTunes content through its own iAd network.

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Apple rolls out iAd Producer 4.2 with full-screen iPhone banner ads, bug fixes

05/23/2014, 12:05 am

Apple on Thursday issued an update to its iAd Producer tool, bringing support for the creation of full-screen banner ads for iPhone and the ability to upload Producer projects to iAd workbench, among other minor improvements.

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Apple blocks rival streaming services from iAd, expands its own digital ad team

04/11/2014, 02:04 pm

Apple has reportedly banned British iTunes Radio competitor Bloom.fm from advertising on iAd, even as Apple looks set to expand its own digital reach by adding four new creative agencies to its outside advertising team.

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Apple's iAd creation tools expanded to non-developers, now support videos

04/01/2014, 02:04 pm

Apple is working to expand its iAd mobile advertising platform, making the "Workbench" tool for ad creation available to anyone with an Apple ID, and also enabling the ability to run short videos within ads.

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Apple to expand iAd options with full-screen video ads this year - report

03/05/2014, 03:03 pm

Advertisers may soon gain a new way to reach users with Apple's iAd service, as the iPhone maker is reportedly poised to make a new full-screen "interstitial" advertising option available later this year.

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Advertisers criticize Apple for holding back customer targeting data in iAd campaigns

02/18/2014, 01:02 pm

Apple's refusal to open its vast trove of purchase data and demographic information to advertisers is said to be the principal factor inhibiting the growth of the company's nascent iAd platform.

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Apple redirects iAd sales team to iTunes Radio, eyes self-serve for in-app ads

12/16/2013, 05:12 pm

Apple has reportedly shifted its iAd sales team's focus toward bringing in advertisers for the nascent iTunes Radio service, with plans to move the company's advertising business to a new real-time bidding system.

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LG's Smart TV watches you: spyware ads report your behavior in creepy detail

11/20/2013, 10:11 am

"Smart TVs" are bringing PC-style spyware and banner ads to the living room, collecting detailed logs of data that include every time the channel is changed and the names of every media file watched. In the case of sets from LG, data is being sent to the factory unencrypted, even after users attempt to turn the data collection off.

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Google Web Designer chases market established by Apple's iAd Producer

09/30/2013, 04:09 pm

Three years after Apple launched iAd Producer as a way to build interactive ads and other content using HTML5, JavaScript and CSS web standards, Google has launched a beta development tool of its own, which it calls Web Designer.

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Nissan nabs exclusive automotive iAd rights for iTunes Radio rollout

09/23/2013, 06:09 pm

Nissan on Monday announced that it will be the exclusive automotive launch partner for Apple's iTunes Radio through 2013, giving the car maker a few month's worth of uncontested ad content for the streaming music service.

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Apple said to double advertising and marketing team

09/09/2013, 12:09 pm

A new report paints Apple as preparing to double the size of its advertising and marketing team as the Cupertino giant continues to move more of its marketing work in-house.

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Apple's iAd attracts brands paying up to $10M to join iTunes Radio launch

09/04/2013, 02:09 pm

Apple's iAd advertising network, originally designed to monetize third party apps, is growing to take on a new role in supporting iTunes Radio with new audio and video spots, and top advertisers are eager to participate.

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