01/18/2016, 02:01 pm
The decision to scale back iAd will see some people lose sales jobs, although new positions should be created to compensate, an Apple spokesman acknowledged on Monday.
01/18/2016, 01:01 am
Apple's five year effort to radically enhance iOS app advertising with its own ad sales has now been scuttled. That opens the door for an even more radical rethinking of how to monetize apps and Internet services, one that is clearly differentiated from the incessant adware associated with Android, Windows and the open web.
01/16/2016, 05:01 am
Apple news was perhaps mercifully quiet this week -- but the company did hit important milestones with Mac sales and Apple Music, while finally giving up the ghost for its long-suffering iAd division.
01/15/2016, 05:01 pm
Apple on Friday announced plans to cease iAd App Network operations at the end of June, ending one facet of the company's six-year play at the mobile advertising market.
01/13/2016, 04:01 pm
Nearly six years after its debut, Apple is reportedly planning to take a much less active role in its in-house iAd advertising platform, as it intends to hand over ad management duties -- and revenue -- to publishers in the near future.
07/30/2015, 03:07 pm
On Thursday, the U.S. Court of Appeals for the Federal Circuit refused to stay proceedings in Smartflash's patent lawsuit against Apple, potentially paving the way for Smartflash claiming recalculated damages.
07/13/2015, 05:07 pm
Former head of Apple's iAd Marketplaces Winston Crawford left the company earlier in July to take on the role of COO at Drawbridge, a startup that provides advertisers with granular cross-platform user engagement statistics.
05/12/2015, 11:05 am
Apple on Tuesday began searching for a new global communications mangager for iAd, its iOS-based mobile advertising network, marking another high-level position opened up to the public.
03/19/2015, 07:03 pm
Apple on Thursday officially started accepting programatic, or automated, iAd buys for iTunes Radio and rolled out a new user targeting feature called Customer Match.
03/05/2015, 05:03 pm
According to a report on Thursday, Apple's iAd division is looking to reinvigorate sales, and will soon allow third-party agencies to provide demographic targeting information to advertisers, including matching of phone numbers, emails and other data.
01/14/2015, 09:01 am
Apple continues to work behind the scenes to grow its struggling iAd platform, with its latest efforts focused on improving the service in Latin America.
11/21/2014, 12:11 pm
Apple and a series of partners officially announced on Friday that the iAd network is now accepting "programmatic" mobile advertisement purchases, in a change that brings Apple in-line with other ad services.
11/19/2014, 10:11 am
Apple's continuously evolving iAds network is expected to soon begin offering automated, "programmatic" advertising for the first time, offering a feature that has become popular on rival networks.
10/28/2014, 07:10 pm
Apple on Tuesday announced to developers that it has extended iAd support to an additional 70 countries, with the advertising network now in 95 countries around the world.
10/22/2014, 12:10 pm
Tap-to-buy quick purchasing buttons with support for Apple Pay may be coming to Apple's iAd mobile advertising network as soon as this fall, according to a new report.
08/26/2014, 05:08 pm
In a notice to developers on Tuesday, Apple announced availability of new iAd options including pre-roll video and full-screen interstitial banner ads for iOS apps, as well as support for Russia and Switzerland.
05/30/2014, 01:05 pm
Apple's mobile advertising efforts are expected to increase this year, when the company is reportedly planning to have locally targeted ads air on iTunes Radio, and will also begin promoting iTunes content through its own iAd network.
05/23/2014, 12:05 am
Apple on Thursday issued an update to its iAd Producer tool, bringing support for the creation of full-screen banner ads for iPhone and the ability to upload Producer projects to iAd workbench, among other minor improvements.
04/11/2014, 02:04 pm
Apple has reportedly banned British iTunes Radio competitor Bloom.fm from advertising on iAd, even as Apple looks set to expand its own digital reach by adding four new creative agencies to its outside advertising team.
04/01/2014, 02:04 pm
Apple is working to expand its iAd mobile advertising platform, making the "Workbench" tool for ad creation available to anyone with an Apple ID, and also enabling the ability to run short videos within ads.