04/12/2012, 09:04 am
A new digital content authoring tool from Apple could make it simple for people without a background in programming to build their own iOS applications for the iPhone and iPad.
04/04/2012, 07:04 pm
Apple on Wednesday rolled version 2.1 of its iAd Producer software, adding Twitter integration along with a host of improvements and fixes for the advertisement building tool.
04/04/2012, 02:04 am
Samsung revealed on Tuesday plans for the AdHub Market, a new service that will challenge mobile advertising platforms from Apple and Google by allowing advertisers to place ads on its mobile devices.
04/01/2012, 01:04 pm
Apple has announced to developers that it has increased developers' share of revenue in iAd from 60 percent to 70 percent.
02/14/2012, 09:02 pm
Faced with diminishing interest in its iAd service, Apple has made substantial changes to the struggling advertising platform, such as reducing the minimum campaign amount, increasing developer revenue share and adjusting its fees, according to a new report.
01/17/2012, 11:01 pm
A soon-to-be-released book promising an inside look at Apple has characterized Senior Vice President of Internet Software and Services Eddy Cue as a "dealmaker" crucial to the company's negotiations with carriers, record companies and movie studios.
01/04/2012, 04:01 pm
After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year.
12/12/2011, 08:12 pm
Apple is reported to be reaching out to advertisers to improve its iAd program, but its third place share of the market doesn't seem to reflect the bumbling failure it is being portrayed as by IDC's marketing analysts.
11/17/2011, 09:11 pm
Apple has been granted a location services patent that is so basic it could possibly cover any existing location-based system, giving the iPhone maker a powerful weapon in its already formidable intellectual property arsenal.
11/08/2011, 11:11 pm
Apple on Tuesday released the 2.0 version of its iAd producer software, as well as Java updates for Mac OS X Snow Leopard and Lion users.
08/17/2011, 12:08 pm
The head of Apple's iAd interactive advertising business is set to leave the company, and staff was informed of the executive's impending departure on Wednesday.
07/07/2011, 12:07 pm
Apple is reportedly being forced to dramatically lower its pricing for iAd campaigns by as much as 70 percent as rival ad networks seek to woo the company's high profile clients.
06/25/2011, 11:06 am
Google has confirmed that the U.S. Federal Trade Commission is opening an investigation into the company's business practices.
06/24/2011, 03:06 am
The U.S. Federal Trade Commission is finalizing approval to issue subpoenas to Google in an imminent antitrust investigation of the company's bread-and-butter search and advertising business, according to a new report.
06/08/2011, 10:06 pm
Apple issued an iMac graphic firmware update on Wednesday to resolve a startup and wake from sleep hanging issue. Also, the company has hired a "rising star" in advertising as the new head of agency relations for iAd. Meanwhile, several companies are seeking to invalidate patents held by Lodsys, the company suing iOS developers over in-app purchasing.
05/11/2011, 08:05 am
Citing a lack of interest from advertisers, Apple has decided it will not display advertisements from its iAd network in applications for the iPhone and iPad that are meant for children, according to one developer.
04/05/2011, 04:04 pm
Apple on Tuesday released a new iPhone application called iAd Gallery, serving as a showcase for interactive advertisements available through the Apple-owned iAd network.
02/23/2011, 10:02 am
Apple has cut in half the minimum purchase of $1 million for advertisers on its mobile iAd network, in an effort to attract smaller companies that couldn't afford the initial asking price.
02/10/2011, 01:02 pm
Application developers and advertising industry insiders reportedly claim that after a strong start, Apple's fledgling iAd interactive advertising business for iOS is "hurting" to fill slots and renew contracts.
02/03/2011, 05:02 pm
A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.