08/20/2013, 02:08 pm
Apple's forthcoming iTunes Radio service, set to debut with the launch of iOS 7, has already attracted some premium brands for advertisers, including Proctor & Gamble, Pepsi, Nissan and McDonald's, according to a new report.
07/27/2013, 12:07 pm
Apple's new automotive initiative with iOS in the Car a prime focus for the company. Here's a look at the strategy behind it, and the company's options for bringing the new feature to market next year.
07/23/2013, 03:07 pm
Opera Mediaworks has released its latest "State of the Mobile Web" report, noting that Apple's iOS platform continues to generate the most revenue, with iPhone maintaining a slight lead over all Android phones combined and the iPad capturing over 92 percent of tablet ad revenue.
07/06/2013, 05:07 pm
Open Source enthusiasts love to tell you Android is winning, and that it is winning because it is open. But they're wrong on both counts. The history of computing makes that abundantly clear, as do the current leaders in profitability.
06/12/2013, 01:06 pm
New APIs and user-facing features aren't the only things Apple pushed out to developers at this week's Worldwide Developers Conference, as the iPhone maker has also expanded its iAd platform in an effort to make it more appealing to app publishers.
06/05/2013, 02:06 pm
Apple's iAd network will serve both visual and audio advertisements as part of the company's forthcoming "iRadio" initiative, according to a new report.
06/03/2013, 06:06 pm
Ahead of a possible "iRadio" debut at WWDC, Apple is now reported to be shifting its advertising strategy to take advantage of businesses looking to reach consumers through the company's Internet radio service.
05/23/2013, 03:05 pm
Apple's iAd for iPhone and iPad gained a bit more legitimacy this month as it received accreditation from a major advertising body, making it the first mobile platform to achieve the distinction.
04/23/2013, 07:04 pm
In another Apple update pushed out on Tuesday, Apple brought iAd Producer up to version 4.0, adding a number of new features for developers to leverage when using the ad creation tool.
04/18/2013, 12:04 pm
While Android devices continue to sell in large quantities, the advertising dollars that support the platform are increasing going to Apple's iOS, which now claims a 75 percent ad spend share of the leading ad server marketplace.
04/09/2013, 06:04 pm
A new report by IDC highlights that apps such as Facebook, Twitter and Pandora are beating mobile ad networks in grabbing new ad revenue, a trend the research group failed to predict in its last report. Ad revenues are still a tiny fragment of overall mobile revenues however.
03/28/2013, 09:03 am
Omnicom Media Group Chief Digital Officer Paul Wright will take the helm of Apple's iAd operations for Europe, the Middle East, and Africa, according to a new report.
09/13/2012, 04:09 pm
Apple has added a new privacy setting in iOS 6 that enables users to block ad tracking that advertising networks use to deliver relevant ads across apps.
06/09/2012, 12:06 am
Republican presidential candidate Mitt Romney's camp on Friday announced that he will be taking his campaign to iPhone, iPad and iPod touch users nationwide using Apple's iAd, making him the first politico to advertise through the service since it was introduced in 2010.
04/30/2012, 02:04 pm
Apple has reportedly bolstered its iAd mobile advertising team with the hiring of Jessica Jensen, a former Yahoo executive.
04/12/2012, 09:04 am
A new digital content authoring tool from Apple could make it simple for people without a background in programming to build their own iOS applications for the iPhone and iPad.
04/04/2012, 07:04 pm
Apple on Wednesday rolled version 2.1 of its iAd Producer software, adding Twitter integration along with a host of improvements and fixes for the advertisement building tool.
04/04/2012, 02:04 am
Samsung revealed on Tuesday plans for the AdHub Market, a new service that will challenge mobile advertising platforms from Apple and Google by allowing advertisers to place ads on its mobile devices.
04/01/2012, 01:04 pm
Apple has announced to developers that it has increased developers' share of revenue in iAd from 60 percent to 70 percent.
02/14/2012, 09:02 pm
Faced with diminishing interest in its iAd service, Apple has made substantial changes to the struggling advertising platform, such as reducing the minimum campaign amount, increasing developer revenue share and adjusting its fees, according to a new report.