12/12/2011, 08:12 pm
Apple is reported to be reaching out to advertisers to improve its iAd program, but its third place share of the market doesn't seem to reflect the bumbling failure it is being portrayed as by IDC's marketing analysts.
11/17/2011, 09:11 pm
Apple has been granted a location services patent that is so basic it could possibly cover any existing location-based system, giving the iPhone maker a powerful weapon in its already formidable intellectual property arsenal.
11/08/2011, 11:11 pm
Apple on Tuesday released the 2.0 version of its iAd producer software, as well as Java updates for Mac OS X Snow Leopard and Lion users.
08/17/2011, 12:08 pm
The head of Apple's iAd interactive advertising business is set to leave the company, and staff was informed of the executive's impending departure on Wednesday.
07/07/2011, 12:07 pm
Apple is reportedly being forced to dramatically lower its pricing for iAd campaigns by as much as 70 percent as rival ad networks seek to woo the company's high profile clients.
06/25/2011, 11:06 am
Google has confirmed that the U.S. Federal Trade Commission is opening an investigation into the company's business practices.
06/24/2011, 03:06 am
The U.S. Federal Trade Commission is finalizing approval to issue subpoenas to Google in an imminent antitrust investigation of the company's bread-and-butter search and advertising business, according to a new report.
06/08/2011, 10:06 pm
Apple issued an iMac graphic firmware update on Wednesday to resolve a startup and wake from sleep hanging issue. Also, the company has hired a "rising star" in advertising as the new head of agency relations for iAd. Meanwhile, several companies are seeking to invalidate patents held by Lodsys, the company suing iOS developers over in-app purchasing.
05/11/2011, 08:05 am
Citing a lack of interest from advertisers, Apple has decided it will not display advertisements from its iAd network in applications for the iPhone and iPad that are meant for children, according to one developer.
04/05/2011, 04:04 pm
Apple on Tuesday released a new iPhone application called iAd Gallery, serving as a showcase for interactive advertisements available through the Apple-owned iAd network.
02/23/2011, 10:02 am
Apple has cut in half the minimum purchase of $1 million for advertisers on its mobile iAd network, in an effort to attract smaller companies that couldn't afford the initial asking price.
02/10/2011, 01:02 pm
Application developers and advertising industry insiders reportedly claim that after a strong start, Apple's fledgling iAd interactive advertising business for iOS is "hurting" to fill slots and renew contracts.
02/03/2011, 05:02 pm
A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.
01/24/2011, 09:01 am
Adobe on Monday released the results of a new survey which found that advertisements in digital magazines on devices like the iPad can "more effectively engage readers and create stronger purchase intention" than in print.
12/29/2010, 11:12 pm
Security experts are warning that newly discovered malware targeting Chinese users of Google's Android mobile operating system has "botnet-like capabilities" that could take control of an Android phone by communicating with a central command-and-control server.
12/28/2010, 04:12 am
An iPhone user has sued Apple over advertisements appearing in mobile apps, following a report that outlined how mobile ads work.
12/20/2010, 06:12 pm
Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.
12/18/2010, 06:12 pm
Modern smartphone apps are resurrecting the spyware trend that plagued the web ten years ago, but today's users are often unable to do anything to block their demographic data from being used to enhance the advertisements they see.
12/15/2010, 09:12 am
Unilever, an iAd launch partner in the U.S., has been so pleased with Apple's interactive mobile advertisements that it will again be among the first companies when iAd launches in Europe next week, debuting a brand new advertising campaign on iOS devices.
12/14/2010, 04:12 pm
Though iAd support came with the release of iOS 4.2 for iPad in November, the first interactive advertisement for iPad arrives today for the Disney film "Tron Legacy."