Apple will reportedly expand its iAd advertising platform to Europe in partnership with a variety of strong brands to be announced later this week, a new report states.

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Interest in mobile advertising generated by Apple's iAd service appears to be aiding rival mobile advertising companies rather than taking business away, according to a new report.

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Apple announced on Wednesday that it has partnered with The Dentsu Group to expand the iAd mobile advertising network to Japan starting in early 2011.

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Apple's iAd network is being deployed worldwide, expanding beyond North America and the UK, with developers reporting ad impressions coming from around the world, according to a new report.

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Apple has stopped bundling Adobe Flash on new Macs, ostensibly so users could obtain the latest, secure version themselves, but vastly increased battery life seems to be another leading reason.

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Apple reportedly plans to set up a new office near Union Square in New York City, from which its growing iAd team will run the company's new mobile advertising network.

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A quickly retracted document suggests Apple paid a "7-figure settlement" in the iAd trademark lawsuit filed by Innovate Media, according to a new report.

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In fiscal 2010, Apple ramped up its ad spending growth ten times higher than in previous years, but the company's revenues growth still dropped the overall ratio of its earnings that it spends on advertising.

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Apple is reportedly expanding its iAd program to target integrated advertising within video clips in an effort to address the market for ad-supported multimedia now dominated by Adobe Flash.

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Google revealed in its third-quarter earnings call that the search giant is on track to bring in $1 billion this year in mobile revenue and expects continued strong growth in the mobile market.

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Shoemaker Adidas has reportedly canceled a $10 million deal for mobile advertisements on Apple's iAd service, because the iPhone maker has allegedly exerted too much control over the process.

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Apple's new iAd mobile advertising service is poised to take 21 percent of the U.S. mobile advertising market by the end of 2010, giving the company a market share tied with Google and three times larger than Microsoft.

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Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart."

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Apple and its fledgling iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads.

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After acquiring Quattro Wireless and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience, Apple appears set to expand its creative staff in new job postings.

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Millennial Media, the largest independent mobile adverting network, has released figures for July showing Apple leads mobile devices in general with its iOS platform and smartphones in particular with iPhone.

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Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead.

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BlackBerry maker Research In Motion is seeking to buy a mobile advertising network to better position itself against Google's AdMob and Apple's iAd programs.

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A new report alleges that Apple's fledgling mobile advertising service, iAd, is off to a "bumpy start," as advertisers experience delays due to Apple's creative involvement.

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Users who viewed Nissan's Leaf electric car Apple iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad.

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