Asked about the potential of the new iPad mini eating into its existing iPad sales, the company's chief executive Tim Cook said it has "learned not to worry about cannibalization of our own product."

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Asked by analysts to comment on the launch of Microsoft's Surface, Apple's chief executive Tim Cook noted that reviews of the product have described it as "compromised" and "confusing."

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Most of the screen orders for Apple's new iPad mini, fourth-generation iPad, 13-inch MacBook Pro with Retina display, and redesigned iMacs have reportedly gone to LG Display, not Samsung.

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Coming on the heels of an avalanche of product announcements, Apple on Wednesday posted detailed dimensional drawings of the iPad mini and fourth-generation iPad to its developer website to assist third-party case makers in developing new products.

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Initial takes on Microsoft's new Surface tablet find the hardware could be a competent laptop replacement, but it's held back by the Windows RT software which can't compete with Apple's iOS ecosystem.

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Apple marketing chief Phil Schiller has publicly come to the defense of the $329 entry price of the iPad mini, saying he believes customers are willing to pay for quality that rivals like Amazon and Google don't offer.

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While Apple surprised with the announcement of a new fourth-generation iPad this week, the company may quickly update the product once again with a thinner and lighter model early next year, one insider believes.

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Even before Apple opens its virtual doors to iPad mini preorders, one analyst claims low yield rates from the company's display makers could put the tablet in short supply ahead of the lucrative holiday shopping season.

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Apple's new iPad mini delivers the same resolution as iPad 2 in a smaller 7.9 inch form factor that's two thirds the price of the latest iPad. Here's a look at how the company accomplished this feat.

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It was announced on Tuesday that the new iPad mini is compatible with Apple's Siri voice recognizing assistant, however owners of the now long-in-the-tooth iPad 2 still won't be able to access the feature.

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When Apple announced the iPad mini on Tuesday, it made special note of the thin bezel surrounding the device's 7.9-inch screen, a design feature that caused some concern as it may welcome inadvertent touch events during one-handed use.

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A number of third-generation iPad owners who recently purchased their device only to find out on Tuesday that their tablet is now obsolete, are reporting that certain Apple Stores are allowing swaps for the new fourth-generation model.

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Apple's website was quickly updated on Tuesday with the full keynote presentation of its new iPad mini, as well as a video extolling the features of the new $329 device.

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Apple Senior Vice President of Worldwide Marketing Phil Schiller took the wraps off the much-anticipated iPad mini on Tuesday, with the new device featuring a 7.9-inch display, a slim and lightweight 7.2 mm body and a starting price point of $329 for a 16-gigabyte Wi-Fi-only model.

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Just six months after the third-generation iPad debuted, Apple has launched a new fourth-generation model with a faster A6X processor, FaceTime HD camera and Lightning connection port.

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Sales of the iPad have topped 100 million in less than two years, Apple announced on Tuesday.

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Apple on Tuesday unveiled a new version of iBooks that adds new features such as sharing of content through social networks, a new scrolling theme, and new language support.

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The new iOS 6 mobile operating system is now installed on more than 200 million iPhones, iPads and iPod touches, Apple announced on Tuesday.

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With just a few hours to go before the anticipated unveiling of the "iPad mini," yet another series of components have leaked, this time purporting to show the Wi-Fi-, Bluetooth and GPS antennas.

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