Apple employees are at work on improved media streaming technology at the company's Cupertino, Calif., headquarters, as rumors of a so-called "iCloud" service continue to pick up steam.

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Microsoft and several major handset makers, including HTC, Nokia and Sony Ericsson, are now opposing Apple's trademark of the term "App Store" in the European Union for being generic.

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The availability of The Beatles' catalog on iTunes, along with the resurgence of vinyl, are credited with a 1.6 percent increase in total music sales so far in the U.S. in 2011.

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Though Amazon and Google beat Apple to the punch by launching their own cloud-based music streaming services, record labels are reportedly hopeful that Apple's rumored "iCloud," backed by licensing deals, will be the better product.

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A new report claims Google will show off a new music service resembling Amazon's Cloud Drive on Tuesday at the company's I/O conference.

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YouTube managers officially announced on Monday a new initiative that will see thousands of major Hollywood studio films available for rent from the site, in an attempt to challenge Apple's share of the Video on Demand market.

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Hearst Corp, the publisher of the San Francisco Chronicle and a wide variety of other newspapers and magazines, has agreed to bring its content to the iPad via in app subscriptions.

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Time Inc., the largest magazine publisher in the U.S., has reached a deal with Apple to allow print subscribers of its titles to download iPad editions for free, according to a new report.

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Strong evidence of Apple's upcoming iCloud service has been found in the form of a feature hidden within in a developer build of Mac OS X 10.7 Lion that allows a MobileMe account to be migrated to a codenamed "Castle" service.

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Apple has begun adopting the "iCloud" name within several products currently under development, suggesting the appropriately labeled moniker is indeed the frontrunner for the company's soon-to-debut Internet cloud service, which will span beyond streaming music, AppleInsider has learned.

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Apple is said to have indeed bought the iCloud.com domain for its forthcoming cloud-based iTunes music streaming service, though the rumored $4.5 million purchase price remains unconfirmed.

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In what may serve as further evidence of an impending cloud-based iTunes service, a new report claims Apple has purchased the iCloud.com domain from the Swedish company Xcerion for $4.5 million.

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Speaking at the Global Mobile Internet Conference in Beijing on Wednesday, the head of Rovio Mobile, the developer behind the bestselling Angry Birds app, said that Apple's iPhone has changed the whole mobile market, noting also that the franchise has become the third most copied brand in China, behind Disney and Hello Kitty.

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In Mac OS X Lion, Apple's iTunes Screen Saver shifts from a way to passively display album art into an interactive way to play music.

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An initiative by Google to launch movie rentals through its YouTube service will reportedly arrive without the catalogs of some of the movie industry's most prominent studios, who are infuriated that the search giant continues to allow users to access video piracy sites through its search results.

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Apple has reportedly told music executives that its cloud-based iTunes streaming service could be offered for free at first, but the company eventually plans to charge customers for hosting content on its servers.

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After reportedly finalizing deals with several major movie studios, Google is set to launch on YouTube a Video on Demand movie rental service that will challenge Apple's iTunes movie store for dominance of the VOD market.

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Apple has reportedly reached an agreement with Warner Music, the third-largest record label, for its anticipated cloud-based music streaming service.

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Apple on Thursday released a minor update to its iBooks e-book app, while Japanese gaming company GREE announced the purchase of the iOS social gaming platform OpenFeint.

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A new report claims that Apple has succeeded in procuring deals with at least two of the four big music labels in the last two months, possibly signaling that the rumored iTunes streaming music service is imminent.

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