With Apple's Worldwide Developers Conference slated to begin in roughly two hours, a handful of last minute tips have surfaced regarding the naming scheme for the next iPhone, some brief changes to MacBook pricing that were quickly reversed, and reports of extended hours for retail staffers this week.

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Apple alongside its 2009 Back-to-School promotion on Wednesday also updated its entry-level white MacBook with a faster Intel processor, memory architecture and more hard disk space.

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After appearing to remain aloof to Microsoft's jabs that Macs don't give enough choice, Apple has responded with ads which insist that poor Windows PC choices are no choices at all.

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Intel still plans to launch its next-generation Calpella notebook platform, expected to find its way into Apple's MacBook lines, sometime in the the third quarter of this year, according to a new report.

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A new lawsuit seeking class action status has accused Apple of neglecting a flaw in the MagSafe power connector for MacBooks that might not only cause a break but could trigger sparks, forcing customers to buy replacements and even creating a potential fire hazard.

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Apple is seeking an experienced communications engineer to join its Mac team and focus on debugging communications technologies -- including 3G Wireless WAN -- amid rumors that the company is nearing deals with 3G providers that would help subsidize the cost of new Macs.

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Determined to grow its share of the personal computer market during the worst economic climate in its corporate history, Apple is tailoring changes to a pair of its offerings that will help drive down prices of some of the most popular Macs, AppleInsider has learned.

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Hoping to persuade possible Mac buyers that Apple charges an arbitrary "tax" for its computers, Microsoft has paid one analyst to create a report that portrays Windows PCs as less expensive -- even if it has to artificially pad the Mac's price and hide Windows' costs to get there.

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Apple is privately acknowledging an issue with the enclosure on some of its white 13-inch MacBooks, which in some cases have seen the formation of hairline cracks during normal usage patterns.

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Apple appears to be distributing a new firmware update that will attempt to address flickering and blank video issues on the latest generation of MiniDisplay Port-equipped Macs connected to external displays using the company's Mini DisplayPort to VGA Adapter.

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Apple's just confirmed iPhone 3.0 firmware is already rumored to add MMS picture messaging and data tethering. Also, Sirius XM has said it plans to give its radio subscribers an iPhone app, and Maine is negotiating a major deal to lease 100,000 MacBooks for its schools.

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While most are familiar with Apple's desktop overhaul, a number of important details have slipped through the cracks -- including confirmation that Apple is receiving access to Intel's next-generation Xeon processors ahead of schedule.

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Flying under the radar of Tuesday's broad desktop overhaul were quiet updates to Apple's MacBook Pro notebook line, which now includes a faster 15-inch model, new high-end chip options, and larger solid-state drive (SSD) choices that are also offered alongside the company's 13-inch MacBooks.

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Apple this week kicked its eco-friendly MacBook campaign into overdrive with new placements on network television and top-tier internet properties; meanwhile, Research in Motion considered taking a shot at Apple in a new television commercial but ultimately couldn't bring itself to pull the trigger (video included).

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While the likelihood of Apple releasing new iPhones this year is all but certain, a discussion between analysts and Apple's top brass has also dropped clues that the iPhone's pricing may not be static this year.

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Apple's new unibody 17-inch MacBook Pro began shipping earlier this week and a new tear-down of the high-end notebook reveals the steps needed to access the system's internal memory, hard drive, and battery components.

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A few owners of Apple's new unibody notebooks are experiencing backwards compatibility issues with the units' redesigned audio jacks, which offer a snug connection for the company's latest headphones with integrated microphones at the expense of a few legacy stereo headsets and speaker connectors.

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Owners of the Mini DisplayPort-equipped line of Apple notebooks who want an easier way to output video to their TV or other HDMI devices will soon have an option.

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Apple has yanked a software update that was intended to fix graphics-related issues with its latest notebooks just two days after pushing the patch to users via its Software Update mechanism.

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