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Apple in iTV content licensing talks with Google

Apple Computer may tap Internet search giant Google to help deliver a steady stream of Internet video content for its upcoming iTV digital media hub.

According to the Sept. 25, 2006 issue of Newsweek, both parties have been in discussion about making files from Google's free online Video easily accessible by the new Apple device.

"Is it possible that when iTV ships next year, you may also be able to choose a menu item called Google Video, and then zip through the best of the thousands of user-submitted videos on the search giant's service?," columnist Steven Levy wrote.

Levy added that Google's consumer product chief, Marissa Mayer, has confirmed that the two companies are engaged in talks.

Due out during the first quarter of next year, Apple's iTV is intended to bridge the gap between computers and the living room. It will employ wireless streaming technology to deliver music, podcasts, videos and films from the home PC to the living room TV.