AppleInsider StaffWith just one week of sales under its belt, Apple Inc.'s new Apple TV set-top streaming media hub has claimed the top slot on the company's list of best selling items.
Based on rough calculations performed by AppleInsider — which assumes conservatively that only 10 percent of iPod sales are generated through its online store — Apple TV pre-orders during the first 7 days totaled in excess of 70,000.
A recent report from overseas stated Apple's initial order of 100,000 Apple TV units was due to begin shipping State-side later this month, suggesting that initial sales of the device may be exceeding the company's own internal expectations.
At the same time, it should be noted that sales of 100,000 Apple TVs would only represent an incremental $30 million in revenue for the Cupertino-based company, which would not materially impact its quarterly financials.
Should Apple TV maintain its initial sales pace, total units for Apple's second fiscal quarter of 2007 could top 500,000 and contribute significantly to earnings.
Chip Loder
Malcolm Owen
Amber Neely
Mike Wuerthele
Christine McKee
William Gallagher
105 Comments
I think I was one of the first.
Are these numbers likely to stay at this level though? It seems like it could be contributed to the initial hype.
I think I was one of the first.
Are these numbers likely to stay at this level though? It seems like it could be contributed to the initial hype.
It's very unlikely, First week of sales on a high profile product are considerably higher than what you should expect for the rest of the quarter.. Although sales may surge again once tv actually starts shipping, currently it is only pre-order.
I'm shocked by these numbers believe it or not... Maybe I'm not seeing the full value of the product, but for it to only stream the content from your Macs to your TV, it is NOT worth the $300 price tag. $149 maybe but NOT $300. That just seems distorted to me (pun intended). For $300 it should at least offer DVR/PVR functionality. And ultimately it should do everything a SlingBox does as well!
Now, I would NEVER have a Windows box in my home, but I think Apple is sorely behind in the Media Center arena. C'mon! We/Apple should have done it first and We/Apple should be doing it better than anyone else in the world!
And before I get too beaten up by others, Yes, I understand there are other products out there and there are marketing models to consider (iTunes/Elgato, etc.) But if Apple REALLY want's to jump into the media center arena, they should be doing more.
But really... I'm not feeling all that compelled to run right out and buy one when you consider the fact that I could just spend a bit more and get a Mac mini, and just plug it directly into my HD TV and use sharing via iTunes to view anything on the TV I could through FrontRow, or Media Central, etc, AND have a backup Mac to use if needed...
Maybe it's just me... What do I know?
I'm shocked by these numbers believe it or not... Maybe I'm not seeing the full value of the product, but for it to only stream the content from your Macs to your TV, it is NOT worth the $300 price tag. $149 maybe but NOT $300. That just seems distorted to me (pun intended). For $300 it should at least offer DVR/PVR functionality. And ultimately it should do everything a SlingBox does as well!
Now, I would NEVER have a Windows box in my home, but I think Apple is sorely behind in the Media Center arena. C'mon! We/Apple should have done it first and We/Apple should be doing it better than anyone else in the world!
And before I get too beaten up by others, Yes, I understand there are other products out there and there are marketing models to consider (iTunes/Elgato, etc.) But if Apple REALLY want's to jump into the media center arena, they should be doing more.
But really... I'm not feeling all that compelled to run right out and buy one when you consider the fact that I could just spend a bit more and get a Mac mini, and just plug it directly into my HD TV and use sharing via iTunes to view anything on the TV I could through FrontRow, or Media Central, etc, AND have a backup Mac to use if needed...
Maybe it's just me... What do I know?
I agree with everything you said. It at LEAST needs to be a DVR
It is worth noting that the iPod is broken up into 4 seperate categories, weakening the impact of the iPod in the top sellers list.
Also, I don't necessarily trust Apple as an honest reporter of non-Stock-Market sales figures. They could be boosting the numbers to make the adoption rate seem higher.
Hopefully my concerns are incorrect.