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Apple seeks to lure teens with new Facebook iPhone ad

In a likely bid to draw a larger audience of teenagers towards its iPhone, Apple Inc. recently began airing a new television spot highlighting a customized version of the widely popular Facebook social networking site running on the touch-screen handset.

The ad, which began airing on network television Tuesday evening, features a close-up of the iPhone browsing the Facebook website while a narrator presents a voiceover.

"If you love Facebook so much that you check it every time that you're at the computer, just think about how great it would be to check it every time you're nowhere near your computer," the narrator says. "Right on your phone."

Meanwhile, a second spot dubbed "Cars," touts the advantages of having the internet in your pocket when negotiating to purchase a new car and wanting to check out prices on Kelly Blue Book before striking a deal.

"Say you're out shopping for a car, and the salesman says, 'this is the best deal in town, guaranteed.' Sounds good," the narrator says. "But say you want a second opinion. That's when having the entire internet on your phone sounds even better."

The two new ads represent the 16th and 17th iPhone television spots aired by Apple since the handset went on sale late last June.

26 Comments

nagromme 23 Years · 2831 comments

I guess I don't get what use Facebook is (I do have an account) but that ad almost convinced me not to get an iPhone!

They should do a MySpace iPhone ad. Knowing how badly the average monstrous MySpace profile behaves on a full computer with Flash, I bet it's extra exciting on an iPhone!

jonaslondon 17 Years · 6 comments

Help! Just as we're getting Apple iPhone into the enterprise (SAP apperently had very favourable remarks about the ease of Software-on-demand delivery) we don't need people to think it's related to the dreadful timewaster of facebook or MySpace.

I do love my iPhone though, best phone ever bar none.
J.

auxio 20 Years · 2785 comments

oh no, here goes the Facebook/MySpace/social networking wars again...

I personally can't wait until my iPhone app launcher screen is filled with YouTube, Facebook, MySpace, Flickr, etc applications.

yama 22 Years · 422 comments

Didn't someone just quit from Apple because they felt that they didn't care enough about social networking

teckstud 18 Years · 6475 comments

Just what every teen needs- a $400/$500 internet phone with no parental controls!!!