AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.
Last week, Phil Schiller, Apple's senior vice president for Worldwide Product Marketing, said the impending launch of Windows 7 would present a "good opportunity" for Apple to make market share gains.
Schiller said that in particular, the upgrade process from Windows XP to Windows 7 is something that consumers will likely find unpleasant: "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?"
The new ads can be viewed on Apple's site or below via YouTube; Google's inline videos are best experienced using ClickToFlash to view the videos directly.