Prince McLeanLast week, Phil Schiller, Apple's senior vice president for Worldwide Product Marketing, said the impending launch of Windows 7 would present a "good opportunity" for Apple to make market share gains.
Schiller said that in particular, the upgrade process from Windows XP to Windows 7 is something that consumers will likely find unpleasant: "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?"
The new ads can be viewed on Apple's site or below via YouTube; Google's inline videos are best experienced using ClickToFlash to view the videos directly.
Broken Promises
Teeter Tottering
PC News
Wesley Hilliard
Andrew Orr
Christine McKee
William Gallagher
Mike Wuerthele
371 Comments
"Trust Me" s very effective in getting its message across.
it will be interesting to see if Apple can peel away some XP users.
also if Apple launches the new iTab in the next few weeks to grab the spotlight away from Windows.
The broken promises ad I saw on TV, awesome. If anything that hit home probably with a lot of ppl.
The others, eh, not so much.
I think Apple should just ignore Windows 7.
But, what do I know.
BTW,
NONE of these commercials have ever been intended for the geeks that frequent the Apple or Windows blogs.
NONE.
These commercials are geared for the masses, to whom these "commercials" resonate, as is evidenced by the continued growth of all things Apple.
"This IS a commercial"......love it!!!
it will be interesting to see if Apple can peel away some XP users.
I think Apple will continue to snag their usual 50% new to Macs, but I am certain MS will report their fastest and largest sale of Windows in history. I think Apple may even lose a little OS marketshare this holiday quarter despite once again having record Mac sales. I think the recession and impending Win release has made a lot of people hold of on their Windows purchases.