Get the Lowest Prices anywhere on Macs, iPads and Apple Watches: Apple Price Guides updated January 22nd


Apple developing Flash alternative named Gianduia

Adobe running out of AIR

While Adobe's Flash was once considered an essential tool for supporting animation, interactivity, video playback, and rich app development on the web, a variety of advances are chipping away at every corner of the plugin's platform, delivering the potential for better performance and security while jettisoning reliance upon Adobe to deliver cross-platform playback tools and singlehandedly advance the web's future capabilities.

Video: Three years ago, Apple prompted Google's YouTube service to support the new iPhone and Apple TV using direct downloads of H.264 videos, rather than only serving H.263/Sorenson Spark files wrapped in Flash, a standard that Google had adopted toward the end of 2005. A flood of mass migrations toward H.264 video encoding have resulted, enabling Flash-free devices to play videos from an increasing number of sources including Brighcove, Vimeo, ABC, CBS, and Ooyala.

Animation and interactivity: While plugins like Flash and Silverlight excel at drawing graphics within an embedded zone of a webpage in ways that are far more difficult to do in standard HTML, HTML5 now offers a sophisticated Canvas element that can be used to support web games and other sophisticated graphics directly within the HTML itself. That means videos and graphics are part of the web pages' Document Object Model (DOM), and can be animated, manipulated and styled with Cascading Style Sheet transforms that can scale, rotate and move objects around the page or warp them into 3D planes. Flash objects are stuck in their own context, and can't easily integrate with the rest of the web page nor other embedded Flash objects on the page.

Morphing Cube
Poster Circle
3D Transforms
Interactive 3D Cube
Interactive 3D Boxes

Canvas HTML5 effects

Rich apps: Adobe's solution to Rich Internet Apps takes Flash and extends it into an application framework that provides a write once, run anywhere solution similar to Sun's client-side Java. Microsoft has similarly positioned Silverlight as its solution to building apps for both the web and its upcoming smartphone platform. In contrast, Apple's reliance upon JavaScript frameworks means that Rich Internet Apps created with SproutCore or Gianduia, or interactive media created using its alternative lightweight frameworks for building native-looking web apps for iPhone (PastryKit), iPad (AdLib) and interactive content within iTunes or Apple TV (TuneKit) do not require any proprietary plugins from Apple to work.

Performance: Additionally, as browser vendors enhance and optimize their JavaScript performance (as Apple, Google, Mozilla and Opera have been doing), those rich apps will all run better across the board. In contrast, content designed for Flash or Silverlight is dependent upon Adobe or Microsoft delivering timely plugin updates, and being interested in supporting various alternative platforms. HTML5 is already delivering comparable performance to Flash, despite being Flash having a nearly five year head start in optimizing its performance.

Security: Another advantage to JavaScript frameworks is that they use the browser's own JavaScript engine, code that is openly vetted for security issues and has well understood best practices. The rapidly changing, closed development of proprietary web plugins by Adobe and Microsoft open up tremendous potential for complex security vulnerabilities that are not easy for anyone outside of those companies to evaluate. At CanSecWest, security expert Charlie Miller was asked which browser is safest, to which he replied, “there probably isn’t enough difference between the browsers to get worked up about. The main thing is not to install Flash!”