Sam OliverApple Chief Operating Officer Tim Cook announced those figures during the company's quarterly earnings conference call Tuesday evening. He said that the company is selling iPads and iPhones "as fast as (they) can make them," including those sales to the enterprise market
The iPhone has steadily grown in the enterprise market since it was first introduced in 2007. But Apple's comments on Tuesday would seem to suggest that the iPad has found faster adoption in the enterprise market.
The remaining question is: What are those businesses using the iPad for? Apple's executives did not provide any indication, though numerous companies have publicly embraced the device, giving some idea of where the iPad is being used.
Earlier this month, Wells Fargo revealed it initially bought 15 iPads used to demonstrate products at an investor conference. While the company spent two years looking at the iPhone, it spent just two weeks to approve the iPad for use. The company's experience with the iPad has led it to buy "a bunch" more.
In addition, Mercedes-Benz has used the iPad to sell cars, allowing sales people to handle credit applications on the touchscreen tablet device. The company is now considering using iPads at all 350 of its U.S. dealerships.
And SAP has developed its own iPad application, allowing managers to approve shipping of customer orders. The company also has a handful of other custom applications planned for development.
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15 Comments
"While the company spent two years looking at the iPad, it spent just two weeks to approve the iPad for use."
Pretty sure this is a misquote. I read the original article. Wells Fargo spent two years looking at the iPhone not the iPad. The sentence as written doesn't make any sense.
Whoops!
As I look at my AAPL holdings the imaginary soundtrack playing in my head is "Up, Up and Away".
"As I look at my AAPL holdings the imaginary soundtrack playing in my head is "Up, Up and Away"."With the FUDDERS, SHORTERS, FLASHERS and HEDGERS of the corrupt market I would not count on it.
"As I look at my AAPL holdings the imaginary soundtrack playing in my head is "Up, Up and Away"."With the FUDDERS, SHORTERS, FLASHERS and HEDGERS of the corrupt market I would not count on it.
No worries, mate. They can't hold this horse down. All they can do is get trampled in the stampede.
Not surprising. Many people who bought iPhones immediately asked their IT department for the ability to access work email and calendars. And companies don't mind (once they were confident about security) as the employees are paying the costs of the phones and data plans (as they are personal phones).
In fact, many companies are starting to restrict who is eligible for a corporate smartphone and encouraging employees to use their own personal smartphone to save money.