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The Seattle, Wa.-based online retailer is offering shows from ABC, FOX, and BBC, including "Glee," "Bones," and "Lost." The Amazon Video on Demand streaming service is compatible with Mac or PC and various set-top boxes, but videos can only be downloaded to a Windows PC and "cannot be transferred to iPods."
The new Apple TV streams media instead of storing it, switching from downloaded to rented content. During the event, Apple announced a partnership with Fox and ABC to offer 99-cent rentals of TV shows through iTunes. Rentals must be watched within a 30-day period and expire 48-hours after the first viewing.
Recent reports claimed Amazon was working on a subscription video service, but gave no indication of Amazon's plan to offer TV shows "to own" for the same price as Apple's rentals.