Oct. 11 Windows Phone 7 launch event confirmed

Microsoft has sent out invitations to a Worldwide Launch Event for Windows Phone 7 on October 11 in New York City. The launch will feature an exclusive lineup of T-Mobile devices.

The event will take place at the NYC Microsoft Technology Center from 3:00-4:30 p.m. Eastern. Attendees will receive an "insider's look" at Windows Phone 7, as well as a hands on "exclusive showing of T-Mobile powered Windows Phone 7 devices."

An invitation was posted to Microsoft's Event site and noticed by Engadget.

Last week, The Wall Street Journal had reported that AT&T would be Microsoft's launch carrier. Invitations for a separate Windows Phone 7 launch event for AT&T have been sent out, according to Wired.

Microsoft realizes that the stakes for Windows Phone 7 are high. Documents filed with the SEC revealed that the "loss of market share in the company's mobile phone business" had affected Steve Ballmer's end of year performance bonus.

The Redmond, Wash., company plans to make a big push to counter gains in the mobile market made by the iPhone and Android. Analysts expect Microsoft to spend as much as $500 million to market the launch of Windows Phone 7.

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72 Comments

zindako

said about 13 years ago

Ladies & gentlemen, start your engines, oh wait, Ballmer is 3 years late to this race.

coolaaron88

said about 13 years ago

Well while they might not be prompt in the launch time, I wish them the best of luck. competition only makes the likes of Android and iOS stronger

timmydax

said about 13 years ago

Quote:

Originally Posted by AppleInsider

...affected Steve Ballmer's end of year performance bonus.

He needs to be fired, tbh.

That, or shut it down and give the money back to the shareholders.

solipsism

said about 13 years ago

This is when you make a big event out of your mobile OS: after the buzz about the biggest deal in mobile OSes and their accompanying phone has been released a few months right before the holiday shopping season. Kudos to MS for getting this right.

So far, everything I’ve seen from WP7 looks promising. Not for my needs, but I think they could have a good corporate device which means it will likely be competing with Blackberry before the iPhone. Also, since it’s a licensed OS that any HW vendor can use it could take some focus from Android for some vendors.

wurm5150

said about 13 years ago

Quote:

Originally Posted by solipsism

This is when you make a big event out of your mobile OS: after the buzz about the biggest deal in mobile OSes and their accompanying phone has been released a few months right before the holiday shopping season. Kudos to MS for getting this right.

So far, everything I?ve seen from WP7 looks promising. Not for my needs, but I think they could have a good corporate device which means it will likely be competing with Blackberry before the iPhone. Also, since it?s a licensed OS that any HW vendor can use it could take some focus from Android for some vendors.

I don't know about that man. W7 UI is more consumer and social. It doesn't look corporate at all to me.