Katie MarsalAccording to Advertising Age, the iAd mobile advertisement is the only one planned for the iPad this year. A wide launch of iAds for iPad is expected in early 2011.
The rich, full-screen iPad ad reportedly includes touch navigation and video all without having to exit an application and launch a browser, just like iAds on the iPhone. Features of the ad include nearly 10 minutes of video, images from the movie, a theater locator with showtimes, and a preview of the movie soundtrack with an option to purchase from iTunes, all from within the ad.
The advertisement, which launches Tuesday, will be featured in iPad applications such as TV Guide. Though iAds have not previously appeared, support for them came with the release of iOS 4.2 in November.
Apple is set to launch its iAd mobile advertising network in Europe this month, and will partner with Dentsu to launch its network in Japan in early 2011.
In October, it was reported that Adidas canceled its $10 million iAd contract because it was allegedly frustrated by Apple's control over the iAd creative process. Anonymous mobile industry executives reportedly claimed that Apple Chief Executive Steve Jobs was "being too much of a control freak."
But Ad Age reported Tuesday that an Apple spokesperson said many of the initial issues with the iAd service have been ironed out.
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17 Comments
Though iAd support came with the release of iOS 4.2 for iPad in November, the first interactive advertisement for iPad arrives today for the Disney film "Tron Legacy."...
I have yet to see an iAd of any kind, but then I try to avoid ad-supported apps.
On another note, even though I personally remember it coming out all those years ago, I never saw the original movie "Tron," until this week and I must say it's the worst, stupidest, trashiest excuse for a movie I've seen in ages. The whole concept is patently ridiculous. The acting is the very definition of "wooden" and the dialogue is similar to what you'd expect from a home-made comic book.
Why do people see in this horrible, horrible movie? and why is it popular enough to support a sequel?
I have yet to see an iAd of any kind, but then I try to avoid ad-supported apps.
On another note, even though I personally remember it coming out all those years ago, I never saw the original movie "Tron," until this week and I must say it's the worst, stupidest, trashiest excuse for a movie I've seen in ages. The whole concept is patently ridiculous. The acting is the very definition of "wooden" and the dialogue is similar to what you'd expect from a home-made comic book.
Why do people see in this horrible, horrible movie? and why is it popular enough to support a sequel?
I was a kid when the original Tron came out. At the time, that movie was ahead of its time considering the infancy of CGI. It was an amazing movie and it set the stage for other movies to incorporate digital imagery, like "The Last Starfighter" which came out not too much later.
Each individual film cell had to be hand-painted to give the illumination effect of the actors' suits. It was hard work to get that movie made! From what I remember, the CGI effects had to be done on a leased Cray supercomputer because it was just too expensive to buy one back then. Kudos for Disney for taking a chance on a movie like that!
I loved that movie and I know countless of other folks that did too. When I look at it now, of course it looks a bit cheesy and the acting could be a little better. But I will always have a soft-spot for that movie since it's what got me interested in computers back then and ultimately, helped me establish a career in that field.
Where you are wrong is that you are seeing it through the eyes of an adult with little imagination and only after you have been saturated with modern CGI movies.
So what do you say you cut that movie some slack and remember what technology was like back in the early 80's.
This explains the (light) motorcycle sounds I heard coming from inside my iPad.
I have yet to see an iAd of any kind, but then I try to avoid ad-supported apps.
On another note, even though I personally remember it coming out all those years ago, I never saw the original movie "Tron," until this week and I must say it's the worst, stupidest, trashiest excuse for a movie I've seen in ages. The whole concept is patently ridiculous. The acting is the very definition of "wooden" and the dialogue is similar to what you'd expect from a home-made comic book.
Why do people see in this horrible, horrible movie? and why is it popular enough to support a sequel?
It was a kid's movie. perhaps you're taking it (or yourself) too seriously.
I have yet to see an iAd of any kind, but then I try to avoid ad-supported apps.
On another note, even though I personally remember it coming out all those years ago, I never saw the original movie "Tron," until this week and I must say it's the worst, stupidest, trashiest excuse for a movie I've seen in ages. The whole concept is patently ridiculous. The acting is the very definition of "wooden" and the dialogue is similar to what you'd expect from a home-made comic book.
Why do people see in this horrible, horrible movie? and why is it popular enough to support a sequel?
I'm with you on both points. I've been surprised to see zero iAds so far.
As for Tron, yep, the original was awful, and I say that as someone who was a child (so it's target audience) when it came out.