The Cupertino, Calif., Mac maker announced last week that the Mac App Store will debut in 90 countries on Jan. 6. Chief Executive Steve Jobs unveiled the store at the October "Back to the Mac" media event, promising that the store would open within 90 days.
In an email to developers, Apple revealed its plans to remove downloadable apps from the company's Mac OS X Downloads site, instead redirecting users to the Mac App Store.
Thank you for making the Mac OS X Download site a great destination with apps that offer users new ways to work, play, learn, and create on their Mac.
We recently announced that on January 6, 2011, the Mac App Store will open to users around the world, presenting you with an exciting, new opportunity to reach millions of customers. Since the introduction of the App Store in 2008, weâve been thrilled with the incredible support from developers and the enthusiastic response from users. Now weâre bringing the revolutionary experience of the App Store to Mac OS X.
Because we believe the Mac App Store will be the best destination for users to discover, purchase, and download your apps, we will no longer offer apps on the Mac OS X Downloads site. Instead, beginning January 6, we will be directing users to explore the range of apps available on the Mac App Store.
We appreciate your support of the Mac platform and hope youâll take advantage of this new opportunity to showcase your apps to even more users. To learn how you can offer your apps on the Mac App Store, visit the Apple Developer website at http://developer.apple.com/programs/mac.
For years, Apple's Mac OS X Downloads site has served as a repository for Mac OS X apps. Though the site promotes a number of third-party applications, Apple also uses the page to feature several of its own Mac OS X applications, such as iTunes, Safari and iWork.
In November, AppleInsider exclusively reported that the Mac App Store would launch in January 2011 and would include the release of Apple's iWork '11 productivity suite.
Like the App Store on iOS devices, developers will receive a 70 percent share of sales through the Mac App Store, with Apple keeping 30 percent. Unlike iOS, the Mac App Store will not be a "walled garden," leaving developers free to offer their apps through other avenues. Developers have been encouraged to use their own websites for demos, trial versions, or betas of their software, since the Mac App Store will only accept "fully functional, retail versions" of apps.
By taking down the Mac OS X Downloads section of its site, Apple is effectively casting an 'all-in' bet on the Mac App Store. Apple's latest email to developers creates a unified front by communicating the message that the Mac App Store will be the go-to place for Mac OS X downloads.
Evidence of Mac App Store support has been found in developer builds of Mac OS X 10.6.6. The store will be available to Mac OS X Snow Leopard users as a free download through Software Update.