The New York Post reports that Condé Nast will start offering an in-app subscription option for select publications as early as next week. According to the report, The New Yorker will be the first publication to make the transition.
By the end of May, Condé Nast will add the subscription feature to the seven other iPad editions of its magazines, which include Wired, Golf Digest, Glamour, Vanity Fair, Self, Allure and GQ. Annual subscriptions will cost $19.99, according to the report.
In addition, the single-issue price for the iPad version of the New Yorker, GQ, Glamour and Wired will see a price reduction to $1.99 from previous prices ranging from $3.99-$4.99.
Condé's alleged adoption of Apple's in-app subscriptions runs against the grain of an earlier report from Ad Age that claimed the publisher was "tapping the brakes" on the iPad editions of its print magazines. Several of the company's major titles have yet to make their way onto the iPad, though the company reportedly plans to launch many of them in coming months.
Last year, the magazine publisher rushed to release an iPad app for Wired magazine. The app got off to a great start, selling 100,000 copies in the first month, but sales began to drop off late last year.
The news comes closely on the heels of reports that Hearst will initiate in-app iPad subscription services. Hearst announced on Wednesday that three of its magazines: Esquire, Popular Mechanics and O, The Oprah Magazine, will feature in-app subscriptions starting in July.
Time Inc., the largest magazine publisher in the U.S., has yet to reach a deal for in-app subscriptions, though it did begin offering free iPad editions to print subscribers of several of its flagship publications earlier this week.
Though Apple unveiled the new in-app subscription feature in February, publishers expressed concern over Apple's 30 percent cut and provisions that made the practice of forwarding subscriber data to publishers opt-in rather than default.
Publishers have slowly begun climbing on board. Last month, Bloomberg said it was "pleased with Apple's terms" and began offering a $2.99 monthly subscription to its BusinessWeek app.
11 Comments
And here's hoping that this will work internationally, not just in the U S of A. Can't wait to read the full New Yorker on my iPad!
Boom! Another big one in the bag. Condé Nast is big and international.
http://en.wikipedia.org/wiki/Condé_Nast_Publications
http://en.wikipedia.org/wiki/Advance_Publications
iOS It's the place to be. Nothing comes close to the rich multimedia on the iOS platform. All iOS needs now is a richer and more versatile cloud to manage all this media.
We'll soon see the copy cats will start to copy Apple's model and get sued. Time will tell.
I hope for the sake of the publishers, iPad subscriptions take off. I agree the iPad is fantastic and if it doesn't take off on the iPad...it ain't going to work digitally at all!
I just don't think the $20 annual price is the sweet spot. Perhaps, $12 per year is. Or perhaps Apple would offer 2 magazines (of your choice) for $20 per year. Anyway, again, here's hoping it becomes popular and saves the trees and water used to produce paper editions! Best
Sounds like everyone is starting to get along well. Whew. It did seem like everyone was at loggerheads for a while. Apple really gets it right with hardware, software, app commissions and even reinventing the subscriptions business. There have been some offerings that didn't make it but the track record is just remarkable.
If this works in Canada, sign me up for Vanity Fair!