In previous seasons, "CNBC Titans" has offered a closer look at legendary executives and staples of American culture like Donald Trump, Ted Turner, Hugh Hefner and Merv Griffin. This week's season premiere will mark the first time the program takes an unauthorized look at Jobs.
"Irrepressible and iconic, Steve Jobs has reigned as the undisputed king of Silicon Valley for the better part of three decades," the official episode description reads. "From the Macintosh and the iPod, to iTunes and the iPhone, Jobs has secured his legacy as one of the few who dared to 'Think Different.'"
Before the episode airs, viewers can preview the hourlong program and watch a number of exclusive Web extras available on the online episode guide. There, some of the highlights of the program are also detailed.
The previews and Web features indicate the special will cover Jobs' role in the personal computer revolution, as well as his "confrontational personality." One snippet notes that Jobs is "famous for his ruthless reputation inside the walls of Apple."
"From his parents' California garage he launched the personal computer revolution and built Apple into the most envied, and valuable, technology company in the world," the description reads.
Future episodes of "Titans" this season will cover musician Quincy Jones, Jack Daniel's whiskey, and Hershey's chocolate. New episodes will premiere on Thursdays through the end of August.
37 Comments
The previews and Web features indicate the special will cover Jobs' role in the personal computer revolution, as well as his "confrontational personality." One snippet notes that Jobs is "famous for his ruthless reputation inside the walls of Apple."
Sounds like a hatchet job (no pun intended).
Meh. I'll skip it.
None of the previews play.
Thanks, Flash.
The season premiere of "CNBC Titans" will kick off this Thursday at 9 p.m. when the program offers an unauthorized look at Apple's iconic chief executive, Steve Jobs.
On a scale of 1 to 10 I'm going to guess and say that this documentary will be an 8 on the cringe scale due to lack of proper research and the inability to understand the subject at hand.
On a scale of 1 to 10 I'm going to guess and say that this documentary will be an 8 on the cringe scale due to lack of proper research and the inability to understand the subject at hand.
most likely.
I predict sensationalism with only enough truth (or plausibility) to sustain interest and make "experts" out of nay-sayers, but with enough uncertainty to generate word of mouth and secondary viewing.
Short version: it will be a television show.