iTunes chief Eddy Cue promoted to Apple senior VP, will oversee iAds

The change in leadership was revealed by Apple on Thursday in an update to its executive biographies website. The new profile of Cue notes that as senior vice president, he reports directly to Chief Executive Tim Cook.

"Eddy oversees Apple's industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple's innovative iCloud services," the bio reads.

The promotion fills a vacancy left in August, when Andy Miller, formerly vice president of mobile advertising at Apple, left the company to join a venture capital firm. In his new position, Cue will oversee Apple's iAd mobile advertising network, found in native applications for the iPhone, iPad and iPod touch.

As the head of Apple's iTunes division, Cue's previous title at the company was vice president of Internet Services. His new, expanded role brings Apple's other online services under his control.

Cue has worked at Apple for 22 years and helped to create the first version of the company's online store back in 1998. He also had a hand in building the iTunes Music Store, which launched in 2003, and the App Store, which debuted on the iPhone in 2008.

"He also played a key role in developing Apple's award-winning iLife suite of applications," Apple's description notes. "In his years at Apple, he was a successful manager of software engineering and customer support teams."

Cue had already taken a more visible role for Apple earlier this year, when he was on hand with News Corporation CEO Rupert Murdoch to unveil The Daily, a tablet-only digital newspaper that debuted on the iPad. He was also said to be personally involved in negotiations for licensing agreements for iCloud music services, flying to New York to finalize deals with record labels.