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Microsoft raking in 100k users a day from easier Hotmail setup in iOS 5

The addition of easier Hotmail setup in the Mail app of Apple's iOS 5 has led to a surge in activations for Microsoft, with almost 100,000 new iOS 5 devices logging in to the email service every day.

Microsoft's Chris Jones revealed in an official blog post on Wednesday that over 2 million iOS 5 users have linked their Hotmail accounts to iPhones or iPads. That number continues to increase rapidly, at the rate of nearly 100,000 iOS 5 devices a day.

The majority of those devices are iPhones. 40 percent are using the iPhone 4 to log in, while 24 percent already have the iPhone 4S. Another 12 percent of Hotmail connections to iOS 5 come from the iPhone 3GS.

Pre-iOS 5 devices can still set up Hotmail, but they have to go through a slightly more complicated Microsoft Exchange setup process.

News of the Redmond, Wash., software company's success comes as rival Google has faced a backlash over its official Gmail app. After reports surfaced on Tuesday pointing to an imminent launch of a long-awaited native app for Gmail, Google released the application on Wednesday, but quickly pulled it when a bug in the software's push notification feature was discovered.

Hotmail statistics
Distribution of iOS 5 devices for Hotmail.

Users who had obtained the app before it was taken down were quick to pan it as half-baked. TechCrunch's Sarah Perez called it "unusable" and a big disappointment." Others pointed out that, since the program was just a wrapper around the UIWebView, it offered little more than buggy push notifications.

According to research group ComScore, Hotmail is the world's largest web-based email service, with Yahoo Mail in second and Gmail in third. Apple is also pushing its own email service as part of iCloud. Users who sign up for iCloud receive a free me.com email account that will automatically sync messages across all their devices.

However, some users report having trouble creating new me.com accounts or merging old MobileMe accounts with their AppleIDs.

Also, Microsoft's not the only company to see a jump in users due to iOS 5. Twitter CEO Dick Costolo said last month that iOS signups jumped by more than three times previous rates following the release of iOS 5. Apple worked closely with Twitter to integrate the social network at a system-wide level for iOS 5.



58 Comments

simtub 15 Years · 277 comments

Pretty neat. Didn't realise Hotmail could be set up on the email app on iOS 5!

acslater017 19 Years · 424 comments

Quote:
Originally Posted by simtub

Pretty neat. Didn't realise Hotmail could be set up on the email app on iOS 5!

Isn't that kind of like setting Alta Vista as your search engine?

monstrosity 18 Years · 2227 comments

In other news: Apple introduce the iGun to shoot yourself in the head.

When people talk of email issues, it's amazing how often it turns out they use Hotmail.
Why the hell anyone would choose hotmail in this day and age is beyond me.

darknlight55 14 Years · 4 comments

Pre IOS5 devices have to use Microsoft exchange? Sadly I must correct you, because Pre iOS 5 devices namely IOS 4 only have to press the button that says "Other" at the bottom of the mail service providers list. Then simply type their name, email address and password. Hotmail has been covered by IOS for quite some time as knowen providers however it simply was not listed as "Hotmail" in the mail service providers list.

robodude 16 Years · 273 comments

Quote:
Originally Posted by monstrosity

In other news: Apple introduce the iGun to shoot yourself in the head.

When people talk of email issues, it's amazing how often it turns out they use Hotmail.
Why the hell anyone would choose hotmail in this day and age is beyond me.

Changing your email ranks up there with changing your cell number. Especially as people will have lots of old personal mail in their inbox - most I know have been using it since the days of MSN Messenger.