Sam Oliver
The head of Samsung Australia's mobile division told The Sydney Morning Herald this week that Apple's lawsuits attempting to block the sale of the Galaxy Tab 10.1 have made the product a "household name." The recently overturned injunction against the touchscreen tablet will officially end this Friday, when the Galaxy Tab 10.1 goes on sale in Australia.
"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," said Typer McGee, Samsung Australia vice president of telecommunications.
Samsung has even gone a step further in attempt to turn Apple's legal action against it, taking out an advertisement in The Sun-Herald captured by Twitter User Martin Aungle (via Engadget). The ad boasts that the Galaxy Tab is "the tablet Apple tried to stop," adding the slogan: "It's time to Tab."
It isn't the first time Samsung has attempted to call out Apple in an advertisement. Last month, the company promoted its new Samsung Galaxy S II smartphone by mocking customers who wait in line for Apple's new iPhone models.
To overcome another injunction barring sales of the Galaxy Tab 10.1 in Germany, Samsung redesigned the device to bypass claims of patent infringement by Apple. The new model, known as the Galaxy Tab 10.1N, attempts to avoid design-related intellectual property owned by Apple.
As for the Galaxy Tab 10.1 that will be released in Australia on Friday, McGee said the device has not been changed for the worse as a result of Apple's patent infringement claims. "If you look at the specs of the device, they're identical to the global device that's available out there," he said.
Apple made the first attack in the courtroom against Samsung in April, with a lawsuit accusing the company of copying the look and feel of the iPhone and iPad. That sparked a worldwide legal battle in which both companies have accused the other of patent infringement.
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135 Comments
? I was just joking, Samsung? You didn't have to use my slogan.
Actually, I didn't give you leave to use my slogan. Lawsuit time?
From now one, all tablets should look like this if they are non-Apple.
Samsung officials have credited Apple's lawsuits for attracting attention to its Galaxy Tab lineup, while a new advertisement is portraying the device as "the tablet Apple tried to stop.
They are correct. Before this stuff started, I didn't think anything specific about the Galaxy Tab. They just were part of an undifferentiated whole of various Android Tablets.
But now, I went to Best Buy, and I noticed the Sammy specifically. And I noticed the Tab 8.9, with its perfect size.
Smart of Samsung to turn lemons into lemonade.
So Samsung is now advertising for Apple? Kinda reminds me of political advertising. They blow the whole thing out of context to make themselves look good. It will appeal to people who are already Samsung die-hard fans and everyone else will see it for what it is. This reminds me of the of the recent political ads in Wisconsin that show teachers being *for* pay cuts and union busting. It is really pretty ridiculous and only the far right actually believes the nonsense.
The Galaxy Tab - "The tablet that nobody wants to buy"