Speaking with Peter Kafka of All Things D, McGraw-Hill CEO Terry McGraw said that he met with Jobs last June about the project and discussed their goals. McGraw-Hill is one of the first publishers already on board with Apple's new e-textbooks for iBooks 2, which cost no more than $14.99 each.
"He (Jobs) should be here. He probably is (in spirit)," McGraw said. "This was his vision, this was his idea, and it all had to do with the iPad."
The CEO said he's been interested in the iPad as a learning tool since Apple first launched the device in 2010. He sees Apple's new iBooks 2 platform as a way for textbooks to evolve and improve education.
"Apple has really essentially turbocharged the process (of building e-books), and it's just going to open up the world of learning to more people," McGraw said. "Anything we can do to be a part of that, we're going to do."
Textbooks were one of three industries Jobs told biographer Walter Isaacson that he had hoped to reinvent. The other two revealed in Jobs's authorized biography were the television and photography.
While Jobs's vision for the future of textbooks was unveiled by Apple at this week's media event in New York City, what the late inventor had in mind for televisions remains to be seen. Rumors continue to persist that Apple is secretly working on a new, voice-controlled television set that could be released as soon as the end of this year.
34 Comments
Photography's easy. Apple just needs to buy that light field lens company RIGHT NOW and incorporate their stuff into all Apple products.
Television is even easier. A6 Apple TV that does 1080p out, has a better interface than LowTide, and which has deals directly with individual shows instead of channels or the cable/satellite providers.
Education is truly the hard thing.
I'm very curious how he think he's gonna "reinvent" photography. As a part-time photographer I just see no need.
I'm very curious how he think he's gonna "reinvent" photography. As a part-time photographer I just see no need.
You don't need to "re-invent" photography to "re-imagine" the workflow process or the learning curve required to produce great photos.
Nothing will ever replace things like how you choose a subject and compose a shot etc - what can change is who easy it is for the unskilled to take a photo that has the same quality as a professional - at least from a technical perspective in terms of capturing an image onto media - at the same time just as a good portion of the 500,000 Apps available for iOS devices are of questionable "quality" in one sense - vanishingly few don't operate or cause problems or crash the device etc.
So I think it is fair to say that Apple has reinvented the smartphone/portable electronics device (market? industry? biosphere?) and they did not have to "re-invent" transistors or computer logic etc to do so.
In other words a little bit of perspective and a heaping dose of sematics would go a long way here.
Which is not to say that the media isn't prone to hyperbole and that "re-invent" may to far to strong a term to be applied here.
Yes on the light field camera purchase.
Now if they can just invent a break-proof screen, so it doesn't cost $400 every time the kid drops it on the ground.