The analysis from UBM TechInsights suggests that a 16-gigabyte iPad with 4G LTE connectivity costs $310 in components, up from $270.86 for the original iPad, and $276.27 for the iPad 2 at their respective launches. That would mean that Apple's profit margins have been reduced from about 57 percent on its first two iPad models to 51 percent on the latest-generation tablet.
The most expensive component on the third-generation iPad is believed to be its high-resolution Retina Display. UBM has estimated that the display costs $70, followed by $30 for the battery and $25 for the touchscreen.
Other major component costs are estimated at $12.50 for the camera, $16 for NAND flash storage, $28 for the custom A5X processor, $8.50 for the SDRAM, and $7 for the Wi-Fi, Bluetooth and GPS radios.
The battery, in particular, has grown significantly from the iPad 2, as the latest model sports a capacity of 11,180 mAh, compared to 6,580 mAh for last year's model. The new iPad also has double the RAM of its predecessor, with 1 gigabyte, and has added high-speed LTE 4G wireless connectivity.
"The bottom line is the new iPad's margin should take a little hit because of some of the expensive adders like LTE, the high-res display and camera, a bigger battery and faster processor," said Jeff Brown, senior analyst at UBM TechInsights.
As for the 16-gigabyte iPad 2, which Apple will continue to sell for $100 less, the bill of materials for the 3G model is estimated to be $248.07, a price lower than last year's launch because component prices have fallen over the last 12 months. If accurate, the estimate would peg margins on the iPad 2 at 53 percent.
61 Comments
Yes, because R&D, shipping, advertising, assembly, packaging, software development, and three years of updates is 100% free.
Come on, guys. You're perpetrating the lies that the trolls use.
Yes, because R&D, shipping, advertising, assembly, packaging, software development, and three years of updates is 100% free.
Come on, guys. You're perpetrating the lies that the trolls use.
Beat me to it!
Yes, because R&D, shipping, advertising, assembly, packaging, software development, and three years of updates is 100% free.
Come on, guys. You're perpetrating the lies that the trolls use.
*sigh*
There's always this comment.
First, in figuring gross margins for a product things like R&D, advertising and software development are generally. not included.
The other costs you've mentioned are of course.
But, more than that. This tear down is only one perspective of a total analysis. I don't think anyone who does these is claiming Apple is actually making 50% on these devices. They are simply looking at the things they are able to analyze.
Chill.
Yes, because R&D, shipping, advertising, assembly, packaging, software development, and three years of updates is 100% free.
Come on, guys. You're perpetrating the lies that the trolls use.
My thoughts exactly. The development time has to be taken into account, but too many times people see stuff like this and start talking about "greedy corporations." Don't get me wrong because there is greed in some corporations just as there is greed in many other areas of society. OTOH it's not a crime to want to make a profit. But I think this article overstates the profit because it fails to account for all of the expense that went into developing the ipad.
Yes, because R&D, shipping, advertising, assembly, packaging, software development, and three years of updates is 100% free.
Come on, guys. You're perpetuating the lies that the trolls use.
Fixed it for you