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Production of Apple television expected to begin in May/June for late 2012 launch

Overseas suppliers have begun to ship parts for Apple's anticipated television set as the company gears up to begin production as soon as May, according to a new report.

Analyst Peter Misek with Jefferies said in a note to investors on Tuesday that "specialty components" have already begun to ship to Apple's panel suppliers in Asia. Components being shipped are said to include polarized films, filters, and IGZO components, though they are currently being supplied in "small quantities."

As the components for an Apple television start to trickle in, Misek believes commercial production of the rumored device will begin in May or June, with between 2 million and 5 million units built initially. He expects the full-fledged television set to launch in the fourth quarter of calendar 2012.

The information comes from a trip to Asia that Misek recently took, which he said made him "more bullish" on AAPL stock. On his trip, Misek said he was shown "early production evidence of iTV," which led him to believe that full-scale production is now only months away.

Tuesday's note also declares that concerns over availability of the Retina display found in Apple's new iPad are "overblown." He sees Apple building between 12 million and 15 million iPads in the first quarter of calendar 2012, with production growing to as high as 20 million next quarter.

Misek has raised his calendar 2012 iPhone estimates to 155 million, from 145 million, as he believes Apple will launch a sixth-generation iPhone in the third quarter of calendar 2012.

"We believe initial iPhone 5 build expectations are approaching 50 (million)," Misek wrote. "Our expectations for the 5 include a 4" to 4.3" screen, wider form factor, A6 processor, and refreshed design. We believe iPhone 4S sales are particularly strong and have shown lower than normal seasonality."

On the strength of the iPhone, the new iPad and an anticipated Apple television, Jefferies has raised its price target for AAPL stock to $699, up $100 from the previous projection of $599.



73 Comments

tallest skil 15 Years · 43086 comments

Mhmm. And we're definitely going to see the iPhone nano before Christmas, too.

red oak 14 Years · 1107 comments

What, is this Wal-Mart? Just call it $700

The response to the "new" iPad has been off the charts. I can't imagine the frenzy the upcoming iPhone is going to create. I think we will be looking at 50 million phones for the holiday quarter

charlituna 17 Years · 7217 comments

small quantities means its more likely they are prototyping. These parts could be anything including the next new iPad. it doesn't equal a TV set. Even if it is something that size it could just be a dummy display to revamp the cinema display line.

anantksundaram 19 Years · 20391 comments

Quote:
Originally Posted by Tallest Skil

Mhmm. And we're definitely going to see the iPhone nano before Christmas, too.

No.

But AppleTV in 2013? Virtually certain.

woodlink 14 Years · 198 comments

It will look a bit out of place for someone to back their pickup truck to an Apple store to load their 50" Apple TV.

What seems as an obvious evolution to create such a product, just feels so disconnected to me.

I'll believe it when I see it.

Or see it when I believe it.