Half of all American households own an Apple product

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A recently-conducted survey found that there is an Apple product in over 55 million U.S. homes, and one-in-ten households that do not fall into that category plan to make a purchase in the next year.

According to CNBC's All-America Economic survey, conducted by pollster Bill McInturff in conjunction with Hart Research Associates, the iPhone maker's products have a unique momentum as the average Apple-owning home has three such devices. The March 19 to 22 poll consisted of answers from 836 Americans and has a margin of error of plus or minus 3.4 percent.

“It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” said Jay Campbell, a vice president at Hart Research. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”

Unsurprisingly, the most saturated Apple demographic makes over $75,000 a year, with 77 percent of these higher income buyers owning at least one device. On average, high-earners own an average of three Apple products. This is contrasted by a 28 percent ownership rate for people earning $30,000 or less.

Some 63 percent of survey respondents between the ages of 18 and 34 said they were Apple users, which mirrored the answers of 35-to-49-year-olds. Ownership fell off moving further up the scale, with only half of 50-to-64-year-olds and 26 percent of those aged 65-and-up using a product made by the Cupertino, Calif., company.


Source: CNBC

Apple devices seem to be popular with children as over 61 percent of households with kids own at least one, which is 13 percent more than homes without 17-and-under family members.

Finally, the products have a bi-coastal appeal, though west-coasters have a significantly higher adoption rate with 57 percent of households counting themselves as users compared to an average 47 to 51 percent for the rest of the country.

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