AppleInsider Staff
Customers must buy a Mac or iPad for college between June 11 and September 21 in order to qualify for the Back to School Gift Card, which can be used on apps, books, music and movies. Students and faculty can also buy their Mac with Apple Education Pricing to save money on the hardware.
To qualify for the Back to School Card offer, customers must be a college student, a student accepted to a college, a parent buying for a college student, or a faculty or staff member from any grade level.
Customers can buy a qualifying Mac or iPad from the Apple Online Store for Education, the Apple Retail Store, or an Apple Authorized Campus Store. They will receive their Back to School Gift Card with their purchase.
The gift card can be used in the iOS and Mac App Stores on software, the iBookstore, or in iTunes.
Apple also offers a dedicated section on its website for the Back to School promo, where the company has highlighted a number of Mac and iPad apps that could be of use to students.
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15 Comments
The old offers were much better. You could get a really nice free printer, an iPod, and a decent discount as well. Now they want to let you download some songs? What a rip off as far as back to school promos go. Bring back the free printer and iPod or at least let that $100 be used on hardware as well as digital content.
The old offers were much better. You could get a really nice free printer, an iPod, and a decent discount as well. Now they want to let you download some songs? What a rip off as far as back to school promos go. Bring back the free printer and iPod or at least let that $100 be used on hardware as well as digital content.
The printer was for everyone, so you can't judge that against a modern B2S program.
Apple feels that iPods have reached saturation point, so they're capitalizing on the fact that everyone always wants apps for their iPods.
Just ordered mine....
Back to School Gift Card
MacBook Air, 13-inch
Configuration
Recycle fee
$6.00
The printer was for everyone, so you can't judge that against a modern B2S program.
Apple feels that iPods have reached saturation point, so they're capitalizing on the fact that everyone always wants apps for their iPods.
Moreover, students, particularly first year undergrad students, are also likely to be buying a new phone for college. I'm sure apple doesn't want to discourage them from making that phone an iPhone. Giving them an iPod touch for free would open the possibility of getting a feature phone.
The old offers were much better. You could get a really nice free printer, an iPod, and a decent discount as well. Now they want to let you download some songs? What a rip off as far as back to school promos go. Bring back the free printer and iPod or at least let that $100 be used on hardware as well as digital content.
Agreed. But this started even beforehand when Apple reduced the size of the student discounts on Macs and iPods. Once these things became ubiquitous Apple no longer needed to really help out students anymore. Once you become rich and famous the little guy means nothing.