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Apple airs new MacBook Pro ad as shipping estimates rise to 3-4 weeks

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A new television commercial for Apple's new MacBook Pro with Retina Display began airing on Tuesday, even as shipping estimates for the new laptop have risen to three to four weeks.

MacStories reported on Tuesday that the commercial first aired during the NBA Finals. The ad appears to be geared toward professionals, as it shows a MacBook Pro being used to edit photos and video as the camera pans around it to highlight its slimmer profile.

"The radical new MacBook Pro with Retina Display," the narrator says. "Innovation in every dimension."

The new laptop looks to be off to a strong start so far, as shipping estimates have risen to three to four weeks, up from two to three weeks earlier in the day.

Alongside the new Macbook Pro with Retina Display, Apple also announced new traditional MacBook Pro models and new MacBook Airs. Those portables are still listed as in stock on Apple's Website.



Credit: Ivan 6235

Apple outfitted its high-end MacBook Pro with a 2,880-by-1,800-pixel Retina Display that contains 220 pixels per inch. The laptop exists as a hybrid of the MacBook Air and MacBook Pro and has been described by Apple as "the most beautiful computer" it has ever made. Like the MacBook Air, the new MacBook Pro lacks an optical disk drive and comes with Solid State flash storage, but it also carries on many of the design elements of the MacBook Pro line.

48 Comments

briancpa 13 Years · 58 comments

So... I've been waiting until now to upgrade from my 4,1 MacBook because I thought a bunch of thin MacBooks were being announced yesterday. Is it impractical to spend $2,000+ on the Retina MacBook if I don't plan on editing movies or working a lot with photos? I'm trying to justify spending the extra money but I don't know if I can!

 

If I don't go Retina, I'm thinking about going with the 13" Air. 

 

Thoughts?

wurm5150 15 Years · 763 comments

That's a long wait. Does anyone know if the Apple Stores have the retina MBPs?

radjin 15 Years · 165 comments

[quote name="BrianCPA" url="/t/150669/apple-airs-new-macbook-pro-ad-as-shipping-estimates-rise-to-3-4-weeks#post_2126643"]So... I've been waiting until now to upgrade from my 4,1 MacBook because I thought a bunch of thin MacBooks were being announced yesterday. Is it impractical to spend $2,000+ on the Retina MacBook if I don't plan on editing movies or working a lot with photos? I'm trying to justify spending the extra money but I don't know if I can! If I don't go Retina, I'm thinking about going with the 13" Air.  Thoughts? [/quote] Only one question; do you want it? Then buy it. It's unlikely any maker will match the display and none will touch the quality of this computer.

ajbdtc826 15 Years · 190 comments

[quote name="Wurm5150" url="/t/150669/apple-airs-new-macbook-pro-ad-as-shipping-estimates-rise-to-3-4-weeks#post_2126645"]That's a long wait. Does anyone know if the Apple Stores have the retina MBPs?[/quote] Nope. Not yet. As much as I like the new MBPR, spec wise, it's an SSD version of my 2010 MBP that I bought for $1100. I'll wait to see what they have next year. But IMHO if u bought a Pro in the last 3 years, $2K+ isn't gonna make much difference. Am I alone in saying I'd like a black MBP vice silver aluminum? Maybe a matte display?

radjin 15 Years · 165 comments

[quote name="Wurm5150" url="/t/150669/apple-airs-new-macbook-pro-ad-as-shipping-estimates-rise-to-3-4-weeks#post_2126645"]That's a long wait. Does anyone know if the Apple Stores have the retina MBPs?[/quote] Unlikely if shipping is 3-4 weeks. Should have ordered early.