The details were reported Thursday morning on Chinese news site 21cbh.com, and summarized by analyst Brian White of Topeka Capital Markets. According to the report, Foxconn originally expected to begin receiving LCD TV panels for an Apple television in the fourth quarter of this year, but that scheduled arrival from Sharp has apparently been moved up.
The publication allegedly spoke with a Sharp executive and other sources at the company, which led the news outlet to believe LCD TV panels have been ordered for an anticipated Apple television. The report suggested such a device could be made available before the 2012 holiday season.
"In our view, a holiday launch would make for a very merry holiday season for Apple and consumers," White said. "However, we will continue to monitor the data points surrounding the timing of this launch as they could change."
Foxconn bought a 10 percent stake in Sharp in March, worth $808 million, in an effort to help boost Sharp's struggling LCD business. The deal prompted speculation that both companies were hoping to enter into Apple's supply chain for the company's anticipated television set.
Some have suggested that Sharp's new Indium Gallium Zinc Oxide (IGZO) panels would be a good match for an Apple television. Sharp is already a major display supplier for Apple, including Retina displays for the new iPad.
White believes the pieces are in place for Apple to launch a full-fledged HDTV in the near future. With just a 2 percent unit share in the LCD TV market, White believes Apple could generate sales of $10 billion per year, with $1.50 to $2.00 in earnings per share.
Earlier this month, White revealed that while visiting Taipei, Taiwan, for the Computex trade show, sources in Apple's supply chain hinted that the anticipated Apple television will have a "special type of motion detection technology" that will be the primary method of controlling the device. He was also told that the television could include a "unique" plastic-backed remote control with a touch panel, appearing similar to the iPad, for control of the device.
121 Comments
Please, up to at least 60"!
When do pre-orders begin?
Did the complete the purchase of Loewe yet? http://www.loewe.tv
They should also toss TomTom into the shopping cart while they're at it. http://www.tomtom.com
We'll see...
I hope that Apple DO NOT USE LCD. They have been demonstrating a certain level of environmental care by using LED and a lot of new TV's use LED, so why would they go back to the bad old days?
Apple TV? It would want to be VERY VERY good. Trying to sell a product into an already heavily saturated market is not easy.
Besides, I have a Mac-mini connected to a 50" TV right now, with legato eye TV, a brilliant match. The TV and mac mini combined with the Eye TV costs about $2500. I'd imagine that Apple won't be getting something on the market at that price.
Here's what I think might help sell it:
1. All 5.1 surround sound channels available to stream REAL TIME to wireless speakers.
2. Retina display for 50" to 60" hires display.
3. WiFi real time streaming available from iPad and Mac OS to TV
4. Safari browsing with remote mouse/trackpad/keyboard
5. Front row with remote to iTunes/tv/etc...
6. Free content. Well, at least some! Come on Apple, if you charge premium price for hardware, give something back.
7. Free to air digital TV recording, pause live TV. Multiple channel recording/viewing
8. Thunderbolt for external media content storage devices, additional screens etc.
9. A very nice design and very nice price.
10. Something distinctly Apple. Don't know what or how, but it has to be unlike anything else on the market. iOS and Mac OS is simply not enough to make it special. Siri? Maybe, but perhaps LEAP might be the trick.
A new rumour says that someone is going to buy and sell stocks today so they created a rumour.
Another Apple Television rumor. Where's there's smoke, there's fire or is it just smoke and mirrors?