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With just six stores in Greater China, Apple has one retail location per 216 million Chinese people, Reuters highlighted on Wednesday. In comparison, the state of Pennsylvania has a total of eight stores for a population of 12.7 million people.
Former Apple retail chief Ron Johnson said in early 2010 that Apple had plans to open a total of 25 retail stores in China. The company declined to explain why it failed to meet that original target, but Wednesday's report noted that growth could be held back by red tape involving new stores.
Demand for Apple products in China is only expected to increase as the company this week reached a settlement to use the iPad brand in China. That's expected to clear the way for the company's new third-generation iPad to go on sale in mainland China.
In cities where Apple has not yet expanded its retail presence, there are even some high-profile knock-off stores designed to look just like Apple's own retail operations. At one such store in Kunming, China, the location features a winding staircase and employees wearing blue t-shirts with Apple logos and name tags.
Apple Store Sanlitun in Beijing, China | Copyright: 变脸.
Market analysts such as Chris Whitmore of Deutsche Bank see Apple having "enormous" potential in China. In April, he predicted that Apple will sell at least 35 million iPhones in China in 2013.