AppleInsider StaffThe newly-released ad featuring Scorsese captures the famous director's personality as he uses Siri to plan out his day while riding in the back of a New York City taxi cab.
As MacRumors reported, the new Apple commercial is the fourth installment in a series of Siri-centric spots that feature prominent American pop-culture icons, and follows similar ads starring Samuel L. Jackson, John Malkovich and Zooey Deschanel.
Just like the other celebrity Siri ads, Scorsese's plays to the director's perceived public persona: a fast-paced, high-energy hollywood type that's forever on the go. A particularly humorous section of the clip highlights the location abilities of iOS 5 when Scorsese thinks he sees an acquaintance named "Rick" in a car next to his and asks Siri "where's Rick?" Ricks position in manhattan is displayed and Scorsese replies, "nah, that's not Rick."
It appears that Apple is moving back to using high-profile talent to bring attention to their products after years of shying away from the practice. Before the recent TV ad campaign the last celebrity to be featured in an Apple commercial was singer Bono who was featured with his band U2 in a number of iPod spots.
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35 Comments
Enjoy Marty's work but he might want to wait for the actual release version of Siri before commiting to it - Betas like the current version can often be problematic.
These ads are all built well.
They just need fewer people in them. The first Siri ads were wonderful; everyone was cut off at the nose. That says a lot.
I wish they would stop with these gaudawful celebrity ads for Siri. They are some of the poorest ads I've ever seen from Apple.
This one is dull at best. Who gives a crap about a washed up film director like Scorsese anyway?
"Hugo" sucked. Scosese is just too famous for anyone to be brave enough to tell him.
If they want to use celebrities, how about using some real geniuses, people who have really accomplished something with their lives like Picasso, Einstein, Dylan, etc.
Oh, right ... there aren't any people like that anymore. Just movie makers, pop stars, and actors.
[quote name="Gazoobee" url="/t/151462/martin-scorsese-featured-in-new-iphone-4s-ad#post_2152377"] I wish they would stop with these gaudawful celebrity ads for Siri. They are some of the poorest ads I've ever seen from Apple. This one is dull at best. Who gives a crap about a washed up film director like Scorsese anyway? "Hugo" sucked. Scosese is just too famous for anyone to be brave enough to tell him. If they want to use celebrities, how about using some [I]real[/I] geniuses, people who have really accomplished something with their lives like Picasso, Einstein, Dylan, etc. Oh, right ... [I]there aren't any people like that anymore[/I]. Just movie makers, pop stars, and actors. [/quote] 1) I liked the one with John Malkovich. 2) I much prefer the ads without famous people. 3) I don't think Scorsese is washed up. 4) I thought this ad was boring. 5) I thought [I]Hugo[/I] was boring. 6) That kid from [I]Hugo[/I] is playing Ender Wiggin in the 2013 [I]Ender's Game[/I] film.
2) I much prefer the ads without famous people.
3) I don't think Scorsese is washed up.
4) I thought this ad was boring.
5) I thought Hugo was boring.
6) That kid from Hugo is playing Ender Wiggin in the 2013 Ender's Game film.
1) Don't think Malkovich has much talent either.
2) Would love to see Ender's Game done right (fingers crossed).
3) Apologies to Scorsese fans (and Malkovich I suppose)