A mix of 17 million iPad 2s and third-generation iPads made up 69.6% of all tablet shipments during the three-month period ending July, more than seven times that of its closest rival Samsung, which managed to ship 2.254 million Galaxy Tabs.
Apple's 44% jump in iPad shipments was nearly enough to boost the Cupertino-based company back to an all-time high of 70% global tablet market share it achieved during the first quarter of 2011, according to research firm iSuppli.
"With the expected entrance of the 7-inch version of the iPad in September, Apple is sending a clear message that it plans to dominate this market over the long term," said Rhoda Alexander, who heads up the firm's tablet research.
"Appleâs major media tablet rivals, Google Inc. and Microsoft Corp., hope to challenge Apple in the second half of the year, but will be facing formidable headwinds with no sign that the market leader is backing off of its aggressive strategy in the market," he added.
For its part, online retailer Amazon is reported to have shipped just over 1 million Kindle tablets during the second quarter, placing it a distant third in the high-stakes battle for mind- and market-share in the modern mobile computing market.
77 Comments
Shi....
...ah, pointless.
The numbers don't mean anything because only Apple releases actual numbers of shipments with the assumption that > 99.9% are actually sold to end users. So in my eyes, Apple always have the highest market share of tablets. And if the Samsung Trial is any indication, the Android shipments are overstated.
AAPL up around $10 the last couple of days. Sounds like investors are reevaluating the "disappointing" results last quarter. Tech pundits are focused on the smartphone market where Apple is "losing." They will continue to ignore the tablet market until, if ever, a viable competitor emerges to challenge the iPad.
Great! We see numbers from Apple quarterlies mixed with wild guess estimates. If we use the IDC to Samsung court document convertor we see that Samsung's 4.4 million is around 83 tablets with 37 of them being returned.
Given the ipad mini buzz of a few weeks ago and expectations of a Sept release, there is surprising silence on the rumor mills with few parts etc., especially on contrast with iPhone release. So either Apple is a lot better at keeping secrets in iPad mini, no one is checking it out or rather paying big bucks for iPad mini stuff, release date is wrong, or in my personal interest and desire and concern no mini. I hope it's not the last, while I love my iPad, my wife wants a mini due to weight and size constraints she can accommodate. Regarding competition, without carrier promotions and steering customers to Andriod this is not a credible issue for the foreseeable future. With the possible exception of MS everyone sells their products at barely at cost and usually at a loss.