NYT resurrects U2 rumor, says band to play 'significant part' in special Apple event

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After rock group U2 seemingly debunked rumors that it was somehow attached to Apple's media event slated for tomorrow, The New York Times on Monday claims the rock group will indeed contribute by performing cuts from its next album and announce a device partnership.

Citing people familiar with the matter, The New York Times reports U2 will "play a significant part" in Apple's special event, which is expected to see the introduction of new iPhones and possibly an "iWatch" wearable device.

According to sources, the band "will reveal an integration" with one or more products Apple plans to announce at the event. Previously, rumors claimed U2's next album would come preloaded on the so-called "iPhone 6" in an unprecedented move for a company traditionally protective of preinstalled content.

A branded device is not out of the question, however, as Apple created a special U2 iPod in 2004 with a distinctive black and red color theme.

Today's news is the latest in back-and-forth speculation surrounding a U2 appearance. Rumors were sparked by a photo supposedly showing U2 involvement in a video spot featuring some type of smartphone, which was followed up by reports claiming frontman Bono would make a special appearance at Tuesday's expected iPhone unveiling. The band's representative quickly denied U2's involvement, saying, "They are not releasing their album on the iPhone, and they are not performing at the iPhone launch."

Apple and U2 have worked together on Bono's Product (RED) charity efforts, raising more than $75 million That has not stopped the two from working together on a personal level, however. Apple sells numerous products supporting Bono's Product (RED) charity and has raised more than $75 million for the Global Fund to fight AIDS, Tuberculosis, and Malaria.

Most recently, SVP of Design Jony Ive teamed up with superstar designer— and new Apple employee — Marc Newson to curate an auction for the charity.

 
 

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