Apple CEO Tim Cook invited to attend Sun Valley conference in July

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Apple CEO Tim Cook is reportedly on the list to make a return appearance at this year's Sun Valley conference in Idaho next month, where media and tech moguls meet to take in lectures, participate in roundtables and broker deals.

According to Variety, the Sun Valley guest list is filling out nicely with Cook to be accompanied by fellow Silicon Valley bigwigs such as AOL CEO Tim Armstrong, Dropbox chief Drew Houston and Facebook's Mark Zuckerberg. Other notables include first-time invitee Elon Musk, Rupert Murdoch and heirs to the 21st Century Fox throne Lachlan and James, CBS CEO Les Moonves, Disney head Bob Iger and the Weinstein Co.'s Harvey Weinstein.

This year's conference will be the fourth for Cook, who first decided to take part in the festivities in 2011. There has been no word on whether SVP of Internet Software and Services Eddy Cue, who joined Cook in Idaho in 2014, will be in attendance.

In an amusing aside at last year's Sun Valley confab, Cook told a reporter to upgrade to an iPhone after seeing she was carrying a Samsung Galaxy handset.

Hosted by New York investment bank Allen & Co., the Sun Valley conference invites around 300 major industry player to sit in on a variety of lectures, panels and roundtables concerning hot button topics from the worlds of media, business, technology, politics and beyond. As can be expected from a gathering of the world's business elite, Sun Vally is a famous breeding ground for new deals, often struck over meals or behind closed doors.


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