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Amazon Prime Day kicks off with $49 Kindle, $79 Kindle Fire HD 7, $24 Fire TV Stick

As a part of Prime Day, an attempt to spur Black Friday-level sales from Prime subscribers, Amazon on Wednesday discounted a number of electronics, including several Kindle readers and Kindle Fire touchscreen tablets.

The basic Kindle for instance has been discounted from $79 to $49. There aren't any specials on the more advanced Paperwhite and Voyage models —which have features like front lighting and higher resolutions —but the company is also offering discounts on its Kindle Unlimited reading and audiobook service. A six-month subscription is 25 percent off, or $44.96, while a year is down 33 percent to $80.32, and two years are 40 percent off at $143.86.

The Fire OS-based Fire HD 7 tablet has been cut from $139 to $79 in its standard edition, and from $189 to $129 in the Kids Edition bundle. The latter includes a rugged case and a year's subscription to FreeTime Unlimited, which offers up child-friendly books, games, movies, TV shows, and educational apps.

The company is moreover offering $15 off its Chromecast, Roku, and Apple TV competitor, the Fire TV Stick, bringing the price down to $24. Temporary "lightning" deals are available on miscellaneous electronics, sometimes disappearing even quicker if demand surges.

Today's discounts are available to Prime subscribers only. Shoppers can, however, sign up for a 30-day trial of the service if they want to take advantage of Prime Day, and cancel before the trial period is over.