Apple's Jony Ive, Jimmy Iovine to join tech and entertainment luminaries at Vanity Fair event

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Apple CDO Jony Ive will again be attending Vanity Fair's 2015 New Establishment Summit in October to talk design and tech — and potentially new iPhones — this time accompanied by Beats cofounder Jimmy Iovine.

the 2014 New Establishment Summit. | Source: Business Insider

Ive joined Vanity Fair editor Graydon Carter last year in an interview ranging from the history of industrial design to Ive's first product commissions at Apple. It was during this exchange that Ive famously called Chinese smartphone startup Xiaomi's iPhone-esque designs a form of theft.

"I don't see it as flattery. I see it as theft," Ive said. "When you're doing something for the first time and you don't know it's going to work. I have to be honest the last thing I think is 'Oh, that is flattering. All those weekends I could've been home with my family.' I think it's theft and lazy. I don't think it's OK at all."

This year's summit is expected to elicit more in-depth discussions on topics of interest to the tech community, while Vanity Fair promises thought-provoking back-and-forth banter through "unexpected" speaker pairings. As a final schedule has yet to be announced, it is unclear if Ive is going solo or will be joined by fellow Apple executive Iovine.

Also attending are Tesla/SpaceX cofounder Elon Musk, Facebook's Mark Zuckerberg, Walt Disney's Bob Iger, the cast of "Silicon Valley," 21st Century Fox CEO James Murdoch and more. Steve Jobs biographer Walter Isaacson is also scheduled to talk.

The event runs from Oct. 5 through Oct. 7 at the Yerba Buena Center for the Arts in San Francisco, Calif. A more detailed schedule is expected soon.


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