Apple's Tim Cook, Eddy Cue attend Super Bowl 50 amid talks of NFL streaming deal

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Apple CEO Tim Cook and his head of Internet endeavors — Eddy Cue — made an appearance at Super Bowl 50 on Sunday, amid multiple reports the company is vying to stream NFL games.

The executives sat next to each other in the stands and were among a number of celebrities in attendance, according to U.K. publication the Daily Mail. The pair likely had little trouble going since the event was hosted in Santa Clara, California, just 30 minutes away from Apple's Cupertino headquarters and Apple sponsored the game's host committee.

Apple is one of several companies allegedly bidding for rights to stream the NFL's Thursday night games, the other interested parties being Amazon, Google, and Verizon. Any deals could be non-exclusive.

It's not clear how Apple would stream games, but it could offer access through its rumored streaming TV service. Long delayed because of problems securing content, it could potentially debut in September alongside new iPhones, and would presumably be accessible on the Apple TV.

Cook's Super Bowl appearance generated brief small firestorm on Twitter after the CEO uploaded a blurry photo to the service at the end of the game. Many comments made reference to the company's "Shot on iPhone" ad campaign, which positions the camera on the iPhone 6s/6s Plus as good enough to match a professional DSLR in the right hands.


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