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New Apple Music ads feature DJ Khaled, Naomi Campbell & Ray Liotta

Apple over the weekend launched two new Apple Music ads, both featuring musician and Beats 1 show host DJ Khaled in the wake of his new single with Drake, "For Free."

The first commercial, which premiered on Twitter, co-stars supermodel Naomi Campbell and features the pair driving a Rolls Royce down California's Pacific Coast Highway. Towards the end of the spot the pair stop at a beach, where Khaled explains to Campbell how to use Apple Music on an iPhone.

In the second spot Khaled has an exchange with actor Ray Liotta, who conveniently mentions the service's $9.99-per-month pricetag and challenges him to find and play a Doobie Brothers song.

DJ Khaled launched his We the Best show on Beats 1 in February. "For Free" is currently an Apple Music exclusive, and the upcoming album it's from —Major Key —may follow suit. The single's first Beats 1 play was during an interview with fellow Beats 1 host Zane Lowe.

Apple has increasingly turned to major artists and exclusives to attract people to Apple Music. Perhaps the best known example is Taylor Swift, who shot a series of commercials for the service, and whose album 1989 is still only available for streaming there.