New Apple Music ads feature DJ Khaled, Naomi Campbell & Ray Liotta
Apple over the weekend launched two new Apple Music ads, both featuring musician and Beats 1 show host DJ Khaled in the wake of his new single with Drake, "For Free."
The first commercial, which premiered on Twitter, co-stars supermodel Naomi Campbell and features the pair driving a Rolls Royce down California's Pacific Coast Highway. Towards the end of the spot the pair stop at a beach, where Khaled explains to Campbell how to use Apple Music on an iPhone.
Me @naomicampbell in my first @AppleMusic commercial #ForFree w/ @Drake at #1 ONLY on Apple Music NBA Finals 2morrowhttps://t.co/xluWbBZq1W
— DJ KHALED (@djkhaled) June 4, 2016
In the second spot Khaled has an exchange with actor Ray Liotta, who conveniently mentions the service's $9.99-per-month pricetag and challenges him to find and play a Doobie Brothers song.
DJ Khaled launched his We the Best show on Beats 1 in February. "For Free" is currently an Apple Music exclusive, and the upcoming album it's from — Major Key — may follow suit. The single's first Beats 1 play was during an interview with fellow Beats 1 host Zane Lowe.
Apple has increasingly turned to major artists and exclusives to attract people to Apple Music. Perhaps the best known example is Taylor Swift, who shot a series of commercials for the service, and whose album 1989 is still only available for streaming there.