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Apple opens Red Cross donations towards Louisiana flood relief

Apple on Friday launched donations to the American Red Cross via iTunes and the App Store, spurred by the flooding in Louisiana which has forced thousands of victims out of their homes and caused widespread property damage.




People can donate in increments of $5, $10, $25, $50, $100, or $200. Apple notes that the full amount of each donation will go to the Red Cross, but that charitable givers can't use any existing iTunes credit.

Apple will often enable iTunes donations for well-publicized disasters such as earthquakes and hurricanes. Just this May, Canadians were able to send money to the Canadian Red Cross for relief of the forest fires around Fort McMurray, Alberta.

The Red Cross has become Apple's de facto partner for iTunes donations, despite the presence of other charities in global relief efforts.