Kohl's to start selling Apple Watch at 400 stores in mid-November

Instead of positioning it as an electronics product, however, Kohl's will be selling the Watch in its activewear and wellness departments, Fortune reported. The company will have four-foot display fixtures featuring four different models, though it will be selling 10 different configurations in all — including both Series 1 and Series 2 units.

For Apple, the deal will grow the Watch's retail distribution to more places outside its own chain, which is often based in city centers and luxury districts. Fortune suggested that Kohl's could help Apple "reach a more modest-income shopper," and a broader audience in general.

In the company's Black Friday flyer, Kohl's says people will be able to accumulate $105 in Kohl's Cash from a 38-millimeter Series 2 purchase, and $75 from a equivalent Series 1. People will only be able to apply that money in purchases between Nov. 27 and Dec. 5.

Apple has sold the Watch through third-party retailers for some time, but department stores are a relatively new addition. Macy's only began carrying the product in September, and through a much smaller selection of 180 stores.