Apple on Monday sent out a promoted tweet inviting select Twitter users to tune into a live stream of its upcoming Sept. 12 media event, where the company is expected to announce new products including iPhone and Apple Watch.
As it has done in the past, most recently for the Worldwide Developers Conference in June, Apple used Twitter's promoted tweet feature to advertise this week's event to an unknown number of users.
Users who tap the "heart," or "like," button in their Twitter client of choice are automatically signed up to receive a reminder on event day.
An animated GIF accompanying the message shows a stylized line drawing of the top portion of Apple's logo, accomplished in the same gold hue seen in press invitations to the event sent out in August. The emailed invites were highlighted by a top-down illustration of Apple Park and the words "Gather round."
Apple rarely uses its official Twitter account. Indeed, the page notes "@Apple hasn't tweeted" since joining the service in 2011. The handle has, however, hosted a number of paid tweets, the first dating back to 2016 when Apple promoted its iPhone event for that year.
Apple is expected to introduce a slate of new iPhone devices at its event on Sept. 12, including rumored "iPhone XC" and "iPhone XS" handsets, as well as a next-generation Apple Watch.
AppleInsider will be covering Wednesday's big announcements live.