One-time app subscription offer codes arrive on iOS 14 and iPadOS 14

Announced in a post to Apple's developer portal on Tuesday, the new feature enables developers to extend subscription offer codes for redemption in the App Store or within target apps.

Distributed digitally or physically, offer codes allow users access to a free or discounted auto-renewable subscription for a limited duration specified by the developer. Customers are able to redeem one code per active offer, while app makers are limited to 10 active offers per subscription with a maximum of 150,000 codes per app, per quarter.

When redeeming an app code or URL, users are presented with a detailed overview of the promotion including subscription name, duration, and pricing. Those who do not have the app downloaded can do so during the redemption process.

Apple touts subscription offers as a boon for onboarding new users with options for digital distribution and at physical events, as well as alongside product launches.

Developers will be able to track the performance of generated offer codes later this year when Apple updates Sales and Trends reports in App Store Connect.