With the launch of a second-generation Apple TV 4K on Tuesday, Apple also introduced an option for new buyers to purchase an AppleCare+ extended warranty to protect their investment.
The new service was quietly added to Apple's dedicated AppleCare webpage shortly after today's "Spring Loaded" event.
Like other AppleCare+ products, the commitment for Apple TV extends the usual one-year limited warranty and 90 days of technical support to three years after purchase date. In addition, customers receive up to two incidents of accidental damage every 12 months, with each claim costing $15 plus tax. Priority access to technical support is also included.
Prior to today's expansion of services, Apple TV was limited to vanilla AppleCare, which provides two years of coverage with no provisions for accidental damage.
AppleCare+ for Apple TV 4K and Apple TV HD costs $29 and covers the main unit, Siri Remote and power cord. Customers can purchase the service when buying a new device or separately within 60 days through Apple's website, at an Apple Store or by telephone.