AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.
Apple CEO Tim Cook confirms iPhone 12 was the most popular model during the second fiscal quarter of 2021. He failed to mention the iPhone 12 mini.
The standard iPhone 12 has been in high demand since it went on sale in late 2020. Though Apple does not break out exact sales metrics, it did give a hint at how customer demand was distributed across each model during Wednesday's second quarter earnings call.
Apple CEO Tim Cook said that the iPhone 12 was the most popular model, as expected. However, demand for the iPhone 12 Pro and iPhone 12 Pro Max has remained high — showing very strong sales for those models.
Analyst reports have suggested strong sales of "Pro" model iPhones, especially during Q1 2021. Some analysts believe that the iPhone 12 may see a super-cycle of demand similar to the iPhone 6, the first of Apple's handsets to adopt jumbo sized screens.
Tim Cook failed to mention the iPhone 12 mini during the call. Analysts have stated the iPhone 12 mini is the least popular model by far, and some rumors suggest it will be axed from the lineup.
Apple announced a purple iPhone 12 and iPhone 12 mini during its "Spring Loaded" event in April. The new color will continue to drive sales of the standard model, and could provide a needed boost to the iPhone 12 mini.
Stay on top of all Apple news right from your HomePod. Say, "Hey, Siri, play AppleInsider," and you'll get the latest AppleInsider Podcast. Or ask your HomePod mini for "AppleInsider Daily" instead and you'll hear a fast update direct from our news team. And, if you're interested in Apple-centric home automation, say "Hey, Siri, play HomeKit Insider," and you'll be listening to our newest specialized podcast in moments.